Cision’s monitoring tools empower your brand to cut through the noise and understand the complete picture of your multi-channel reach and impact of your coverage across online, social, broadcast and print media.

Multi-channel media monitoring

Multi-channel media monitoring

Monitor brand reputation, react to a comms crisis and keep an eye on the competition with comprehensive listening capabilities with our easy-to-use platform.

  • Online – we deliver 3+ million stories daily, monitoring news websites, blogs, forums, review sites and much more.
  • Broadcast – see how your brand is being represented on all major channels across television and radio.
  • Print – traditional media still remains an effective platform for reaching your target audience. Monitor across national and regional papers, as well as trade and consumer magazines in the UK and internationally.
  • Social – monitor, interact and evaluate social conversions that are integral to managing your brand perception – including channels such as Facebook, Twitter and YouTube.
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Reporting and earned media analytics

Reporting and earned media analytics

  • Prominence and impact measurement – know which of your brand’s executives and messages are reaching audiences most effectively with our proprietary prominence and impact score methodologies.
  • Customisable dashboards and reports – present and analyse the comms metrics which are important to you and your teams.
  • Utilise our dedicated consultancy teams – who are in place to ensure best practices while setting up your monitoring account.
  • Proactively shape future campaigns – tie earned media efforts together with the campaigns feature. Understand the messages that are resonating with your audience to guide future influencer outreach.
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Web traffic integration

Web traffic integration

Tie earned media mentions directly back to website traffic and key revenue drivers to enable actionable decision making for future campaigns.

  • Google and Adobe Analytics integration – easily integrate your analytics account into the Cison Comms Cloud and start to understand how earned media coverage is contributing towards goal conversions, website traffic and purchases.
  • Track coverage that your brand generates organically by attributing that coverage into any campaign.
  • Integrate UTM codes into your analytics tools and CRM platform to see which pieces of content are driving leads.
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