How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here...
5 Cost-Effective PR Ideas to Maximize Your Year-End Budget
Getting the most out of your budget is a challenge, but with these cost-effective PR ideas, you can do more than ever – even with an end of year squeeze.
10 PR Experts and Influencers to Watch in 2024
Stay updated on industry trends, strategies, and insights with our list of top PR experts and influencers to follow in 2024.
How to Make PR Campaigns for Seasonal Events Stand Out
What does it take to create and market a seasonal event that’s worth the time and attention of consumers? Here’s a step-by-step guide to getting started.
Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
Building an Effective PR Strategy: A Step-By-Step Guide
This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.
How Actionable Insights Can Transform Your PR Campaigns
Actionable insights inform and transform your PR efforts for the better. Find out how to get actionable insights and use them to get better results.
10 Bingeworthy PR Podcasts to Follow in 2024
Explore our list of must-listen PR podcasts for the latest industry news, practical tips, and expert advice.
Using the RACE Model in PR Campaign Planning
The RACE model can help you build PR campaign plans that deliver results for your brand. Find out what it is and how to apply this model to your campaigns.
Brand Monitoring & Management Tactics Every PR Pro Should Know
Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.
15 Best Media & Journalism Newsletters Every PR Should Subscribe To
Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.
6 Ways PR Teams Can and Should Be Using Data
PR and communications teams now have access to more data than ever before, but how exactly should they be using it?
Social Media Monitoring: What Is It and Why Is It Important?
This article explores social media monitoring, what it is, why it matters, and how you can make it work for you.
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with...
2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
The data from our Global Comms Report shows how PR agencies and in-house PR teams are tackling today’s challenges – from data reliance and AI adoption to managing crises and more.
6 of Your Burning PR Questions Answered
Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.
Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
This insider information from Cision’s State of the Media Report will help you craft fashion and beauty pitches that get noticed and get results.
Social Listening 101: What It Is and Why It Matters
Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.