What is Brand Sentiment? Examples and How to Measure Effectively
18 Apr 2024

What is Brand Sentiment? Examples and How to Measure Effectively

Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
03 Apr 2024

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips

Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.

How Prevalent Is Generative AI in PR and Comms?
02 Apr 2024

How Prevalent Is Generative AI in PR and Comms?

Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months,...

How PR Pros Can Think More Like Marketers – and Why They Should
27 Mar 2024

How PR Pros Can Think More Like Marketers – and Why They Should

This article explores the convergence of PR and marketing in today's digital world, emphasizing the importance of aligning strategies to navigate evolving trends effectively.

How PR and Comms Teams are Rethinking Their Social Media Strategies
01 Mar 2024

How PR and Comms Teams are Rethinking Their Social Media Strategies

Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.

9 Strategies to Maximize the Impact of Your Earned Media Coverage
29 Feb 2024

9 Strategies to Maximize the Impact of Your Earned Media Coverage

Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and...

The Surprising Link Between Tech Industry Trends and Your PR Strategy
22 Feb 2024

The Surprising Link Between Tech Industry Trends and Your PR Strategy

Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...

Which Influencers Are the Most Effective? The Answer Varies
15 Feb 2024

Which Influencers Are the Most Effective? The Answer Varies

Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?

What's Next After X? The Future of News on Social Media
07 Feb 2024

What's Next After X? The Future of News on Social Media

What is the future of news in social media's changing landscape? Cision hosted a Women in Journalism panel event that asked: what's the next big platform for journalists?

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
07 Feb 2024

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat

Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.

PR Statistics: 2024 Global Comms Report by the Numbers
05 Feb 2024

PR Statistics: 2024 Global Comms Report by the Numbers

Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.

How Communications Teams Differ Around the World
31 Jan 2024

How Communications Teams Differ Around the World

The 2024 Global Comms Report Global reveals significant shifts in PR and communications. From measuring success and crisis management to social media channels and influencer impact - adaptability is key.

Key Takeaways from 'How ESG Storytelling Impacts Your Brand' Webinar
30 Jan 2024

Key Takeaways from 'How ESG Storytelling Impacts Your Brand' Webinar

We recently spoke with experts from United Airlines and Kellanova about the evolution of ESG messaging. And their advice is clear: avoid greenwashing, prioritise clear communication, and maintain consistency to effectively navigate the landscape of...

New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report
25 Jan 2024

New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report

For the seventh year running, Cision and PRWeek have joined forces for the Global Comms Report, a collaboration that looks at the biggest challenges and opportunities PR and communications industry professionals face right now. This year’s survey...

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
17 Jan 2024

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024

Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
04 Jan 2024

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024

The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...

3 Key Roles AI Will Play in PR and Comms
12 Dec 2023

3 Key Roles AI Will Play in PR and Comms

AI is evolving so quickly it’s hard to predict exactly what’s around the corner. But one thing we do know is that the technology is going to create groundbreaking applications that transform how we work. We’re already seeing how AI is evolving its...

AI in PR & Comms: Trends to Look Out for in 2024
29 Nov 2023

AI in PR & Comms: Trends to Look Out for in 2024

Given the speed with which AI has moved over the last 12 months, what does it have in store for PR teams in 2024? During a recent webinar, experts from across both PR and technology came together to discuss this very question. Antony Cousins,...

Five Must-Read Articles for PR and Comms Pros to Prepare for 2024
20 Nov 2023

Five Must-Read Articles for PR and Comms Pros to Prepare for 2024

To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles that offer a comprehensive perspective on some of the most pressing topics for PR and comms.

Cision Meets: Hannah Ajala, We Are Black Journos
02 Nov 2023

Cision Meets: Hannah Ajala, We Are Black Journos

Hannah Ajala talks to Cision about why she founded We Are Black Journos, the vital work they do and what's coming next as the organisation reaches five years.