4 Big Challenges PR and Comms Pros Face Today
When it comes to crafting effective campaigns, PR and comms pros must learn to juggle everything from data to social and much more. The volume and frequency of news grows fast, and comms teams need to be agile and adaptable to get their message...
The Power of Social Listening
Communication, particularly social media communication, is not just about crafting a message, posting it to the widest audience and then seeing what happens. It's a two-way conversation.
5 Benefits of sharing your story through Sponsored Placement
Do you ever finish writing a press release and think, everyone need to see this? Fortunately for you, there's another way to generate much deserved attention for your news: Sponsored Placement.
The Golden Era of the Social Media Influencer
As of 2021, the global influencer market was worth $13.8 billion, spanning not just content creation but also courses and training on how to pursue a professional career as an influencer.
Crafting Universal Messaging Strategies
Regional in tone but global in ambition, today’s communications professionals need to straddle the line between crafting a universal message in their campaigns, while remaining personal and accessible.
A Guide to Conscious ESG Strategising
Corporate comms and media storytelling have seen a huge sea change in approach over the last two years. Reputation management has become crucial. At the core of all this is environmental, social and governance (ESG).
Tracking Narratives at Every Turn: The Role of Audience Data in Comms
Success in communications has never been easier to quantify. Every online interaction leaves a distinct digital footprint and marketing and communications professionals can target these large volumes of data to monitor, track and analyse their...
Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets
Maggie Lower is Chief Marketing Officer at Cision, where she is focused on scaling lead generation, growing the Cision brand and driving execution against mid- and long-term strategic growth goals.
The 5 Most Impressive Press Releases from October: ESG Edition
Glenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective...
10 ESG Lessons We Learned at the 2021 NIRI Virtual Conference
Erin Payton is the Content Lead for Distribution at Cision. In her role, she develops content for multichannel marketing campaigns, creates thought leadership and fosters both brand awareness and lead generation. Away from the keyboard, she is an...
3 Lessons for Creating ESG Messaging
As the IR Activations Director at Cision, Justin Ruiss creates and executes Investor Relations strategies including sales initiatives, marketing communication, knowledge and insights. Justin's background in equity and primary research helps frame...
2022 PR and Marketing Predictions
How have the events of the last few years changed the role of PR, marketing and communications teams? How does social media continue to impact the consumer brand experience? What are the new and emerging trends brands need to prepare for now in...
Traditional vs. Social Media Success: How your PR Strategy can Bridge the Chasm
While good old-fashioned networking and relationship building never really lose their touch, it has become significantly easier for PR professionals to reach out to their target influencers at the click of a button.
Cision’s Insights: The Consultancy Service that Extends your PR Team’s Potential
Measuring views simply isn’t enough. Tracking the customer journey and examining key touchpoints between engagement and conversion is what matters today. Leads, purchases and conversions hold more water than simple popularity.
The Narratives of Imagery: How Pictorial Storytelling Influences Conversations About Brands
Tracking your brand across the web can tell you what the world is saying about you, and how you can help change that narrative and steer the conversation in a particular direction. This includes examining social shares, engagement and comments.
How Media Monitoring Boosts the Success of Your PR Campaign
At what point can a PR campaign be judged as ‘successful’? To the dismay of many PR professionals, there isn’t a clear answer, nor is there the available data to offer a suggestion. Here’s why you need to embrace a better approach to measuring...
An All-In-One Media Monitoring Solution
Finding the right journalists to generate buzz around a campaign, and monitoring the effectiveness of their efforts are two key challenges that every PR and communications professional will recognise. But it also happens to be where Cision...
Building A Media Contact List That Works For Your PR Campaign
Selecting the right list of journalists is essential to a successful PR campaign, but too many professionals would argue that right now they lack the media monitoring and tracking tools to find top talent. So what do you really need to find the...
AMEC Summit 2021: Planning, Purpose, Proof
Learnings from the virtual AMEC Global Measurement and Evaluation Summit 2021
Lessons from the 2021 State of the Media Report
The most revealing insights from the report broken by the numbers.