How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
05 Nov 2024

How to Pitch Your Holiday Story: 5 Insider Tips from Journalists

Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here...

5 Cost-Effective PR Ideas to Maximize Your Year-End Budget
07 Nov 2024

5 Cost-Effective PR Ideas to Maximize Your Year-End Budget

Getting the most out of your budget is a challenge, but with these cost-effective PR ideas, you can do more than ever – even with an end of year squeeze.

10 PR Experts and Influencers to Watch in 2024
31 Oct 2024

10 PR Experts and Influencers to Watch in 2024

Stay updated on industry trends, strategies, and insights with our list of top PR experts and influencers to follow in 2024.

How to Make PR Campaigns for Seasonal Events Stand Out
25 Oct 2024

How to Make PR Campaigns for Seasonal Events Stand Out

What does it take to create and market a seasonal event that’s worth the time and attention of consumers? Here’s a step-by-step guide to getting started.

Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
25 Oct 2024

Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection

Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.

Building an Effective PR Strategy: A Step-By-Step Guide
24 Oct 2024

Building an Effective PR Strategy: A Step-By-Step Guide

This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.

How Actionable Insights Can Transform Your PR Campaigns
24 Oct 2024

How Actionable Insights Can Transform Your PR Campaigns

Actionable insights inform and transform your PR efforts for the better. Find out how to get actionable insights and use them to get better results.

10 Bingeworthy PR Podcasts to Follow in 2024
23 Oct 2024

10 Bingeworthy PR Podcasts to Follow in 2024

Explore our list of must-listen PR podcasts for the latest industry news, practical tips, and expert advice.

Using the RACE Model in PR Campaign Planning
15 Oct 2024

Using the RACE Model in PR Campaign Planning

The RACE model can help you build PR campaign plans that deliver results for your brand. Find out what it is and how to apply this model to your campaigns.

Brand Monitoring & Management Tactics Every PR Pro Should Know
03 Oct 2024

Brand Monitoring & Management Tactics Every PR Pro Should Know

Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.

15 Best Media & Journalism Newsletters Every PR Should Subscribe To
01 Oct 2024

15 Best Media & Journalism Newsletters Every PR Should Subscribe To

Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.

6 Ways PR Teams Can and Should Be Using Data
26 Sep 2024

6 Ways PR Teams Can and Should Be Using Data

PR and communications teams now have access to more data than ever before, but how exactly should they be using it?

Social Media Monitoring: What Is It and Why Is It Important?
25 Sep 2024

Social Media Monitoring: What Is It and Why Is It Important?

This article explores social media monitoring, what it is, why it matters, and how you can make it work for you.

You Know More About AI in Comms Than You May Think
19 Sep 2024

You Know More About AI in Comms Than You May Think

Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
17 Sep 2024

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)

Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.

Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
10 Sep 2024

Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters

Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with...

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
05 Sep 2024

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams

The data from our Global Comms Report shows how PR agencies and in-house PR teams are tackling today’s challenges – from data reliance and AI adoption to managing crises and more.

6 of Your Burning PR Questions Answered
03 Sep 2024

6 of Your Burning PR Questions Answered

Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
30 Aug 2024

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

This insider information from Cision’s State of the Media Report will help you craft fashion and beauty pitches that get noticed and get results.

Social Listening 101: What It Is and Why It Matters
28 Aug 2024

Social Listening 101: What It Is and Why It Matters

Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.