How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.
Fitness Challenge in PR: How to Pitch Fitness & Health Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 400 health and fitness reporters.
What Is Public Relations? The Real Meaning of PR
What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.
Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
Vacation Time in PR: How to Pitch Travel Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
How to Fix These 6 Common Media Monitoring and Measuring Mistakes
Don’t let these common media monitoring and measuring mistakes slow you down. Find out how to get your monitoring back on track and delivering results.
How PR and Comms Teams are Rethinking Their Social Media Strategies
Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.
The Best Brand Influencers Could Be Right Under Your Nose
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
The 5 Best Tips for PR Writing
This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.
AI’s Impact on the Future of Comms Teams
Cision and PRWeek's Comms Report sheds light on AI and how it could impact the future of comms teams.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Move From a Reactive to Proactive Communication Strategy
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
How to Write a Press Release Headline That Actually Gets Noticed
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.
PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management
PR industry experts share their thoughts on the PR trends they expect to see emerge in the next 12 months.
Success Tips for Starting Your PR Career
This article explores Cision's top tips and practical advice for PR and communications professionals to help them succeed when starting out their careers.
How to Build Brand Loyalty as a PR Professional
Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.
Media Relations Strategies to Bring to 2025
What can PR teams do to build those all-important relationships in an increasingly digital-first world?
Top Online Newsroom Tips (and 7 Examples to Inspire You)
Boost SEO, brand credibility, and media engagement with these top online newsroom tips and examples.
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.