Beyond AVE: 5 Ways to Measure the Impact of Earned Media
25 Apr 2024

Beyond AVE: 5 Ways to Measure the Impact of Earned Media

AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.

Communication Lessons from Nobel Laureate Maria Ressa
13 Jul 2023

Communication Lessons from Nobel Laureate Maria Ressa

“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
29 Jun 2023

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)

Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...

Three Post-Pandemic ESG Lessons for Comms Teams
23 Jun 2023

Three Post-Pandemic ESG Lessons for Comms Teams

ESG has been on the radar of PR and communications teams for some time, with businesses carefully crafting narratives to make clear their positions on all things environmental, social and governance. Yet with the post-Covid recovery, Russia’s...

You Know More About AI in Comms Than You May Think
16 Jun 2023

You Know More About AI in Comms Than You May Think

Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood...

Harnessing the Power of AI for PR and Strategic Communications
09 Jun 2023

Harnessing the Power of AI for PR and Strategic Communications

While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better ...

Five Burning PR Questions the State of the Media Report Answers
07 Jun 2023

Five Burning PR Questions the State of the Media Report Answers

The relationship between journalists and strategic communicators (as we at Cision define PR, marketing and media relations professionals) is a vital one. Strategic comms professionals want to get their clients' messages out to the public, and...

Generative AI: Where Will It Take Us 10 Years From Now?
23 May 2023

Generative AI: Where Will It Take Us 10 Years From Now?

When we consider the future impact of generative AI and tools like ChatGPT, it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative...

The Rise of Generative AI and What It Means for the Communications Industry
04 May 2023

The Rise of Generative AI and What It Means for the Communications Industry

Generative AI will have a significant impact on the communications industry. In 2023 and beyond, strategic communicators and PR professionals must understand the opportunities and challenges generative AI and synthetic media present. The broader...

Positioning Your Brand for Strength and Stability During Uncertain Times
01 May 2023

Positioning Your Brand for Strength and Stability During Uncertain Times

There is no doubt that the world is in a prolonged period of uncertainty. The recent fall of Silicon Valley Bank has added to concerns about the economy and questions about persistent inflation. We are still plagued by the constant and louder...

How Can Charities Communicate With Gen Z?
19 Apr 2023

How Can Charities Communicate With Gen Z?

For PR and comms teams working for, or with, charities, it’s vitally important to have an understanding of audience. Who are you trying to reach? What kind of messaging to they respond to? And which group is most likely to advocate for charities?...

Tracking Beauty Sector Trends with Cision’s Beauty Barometer
05 Apr 2023

Tracking Beauty Sector Trends with Cision’s Beauty Barometer

The UK beauty and health industry is growing quickly, with figures from 2022 showing the sector to be worth more than £26 billion. This is in part driven channels like Instagram and YouTube vloggers, who make the latest beauty and wellness trends...

The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report
10 Mar 2023

The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report

Get a recap of the expert-led insights you might have missed from the 2023 Global Comms Report webinar..

Can Media Buzz Predict this Year’s Oscar Winners?
08 Mar 2023

Can Media Buzz Predict this Year’s Oscar Winners?

Can pre-ceremony media buzz translate to victory on the night at the Oscars? Cision Insights has taken a look at both traditional and social media – with a spotlight on what happened in the 2022 Oscars race – to see what it means for this year’s...

Analysing Comms in the Charity Sector
07 Mar 2023

Analysing Comms in the Charity Sector

There are more than 160,000 charity organisations in the UK, so navigating the sector can provide a challenge for both those operating within it and any external organisation with a vested interest. Communication, naturally, is vital in the third...

The Business Case for Outsourcing Your Daily News Briefings
01 Mar 2023

The Business Case for Outsourcing Your Daily News Briefings

The C-Suite relies on PR and comms to keep them informed of key industry news. Here's how to stay ahead without draining your team's time and resources.

Communications Lessons from Taylor Swift: Master of the Product Launch
17 Feb 2023

Communications Lessons from Taylor Swift: Master of the Product Launch

From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent ...

2023 Global Comms Report: 5 Takeaways for European PRs
16 Feb 2023

2023 Global Comms Report: 5 Takeaways for European PRs

440 industry professionals across 10 countries took part in the 2023 Global Comms Report to give a snapshot of how the industry is shifting. Yet across the regions covered (United States, Europe and APAC) there are subtle differences and nuances...

2023 CES Trends Report Holds Lessons for Communicators
09 Feb 2023

2023 CES Trends Report Holds Lessons for Communicators

What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.

The Business Case for Centralising Your Media Intelligence Efforts
09 Feb 2023

The Business Case for Centralising Your Media Intelligence Efforts

As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.

How Media Monitoring Empowers Communications Professionals in a PR Crisis
09 Feb 2023

How Media Monitoring Empowers Communications Professionals in a PR Crisis

Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.