What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
How Can Charities Communicate With Gen Z?
For PR and comms teams working for, or with, charities, it’s vitally important to have an understanding of audience. Who are you trying to reach? What kind of messaging to they respond to? And which group is most likely to advocate for charities?...
Tracking Beauty Sector Trends with Cision’s Beauty Barometer
The UK beauty and health industry is growing quickly, with figures from 2022 showing the sector to be worth more than £26 billion. This is in part driven channels like Instagram and YouTube vloggers, who make the latest beauty and wellness trends...
The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report
Get a recap of the expert-led insights you might have missed from the 2023 Global Comms Report webinar..
Can Media Buzz Predict this Year’s Oscar Winners?
Can pre-ceremony media buzz translate to victory on the night at the Oscars? Cision Insights has taken a look at both traditional and social media – with a spotlight on what happened in the 2022 Oscars race – to see what it means for this year’s...
Analysing Comms in the Charity Sector
There are more than 160,000 charity organisations in the UK, so navigating the sector can provide a challenge for both those operating within it and any external organisation with a vested interest. Communication, naturally, is vital in the third...
The Business Case for Outsourcing Your Daily News Briefings
The C-Suite relies on PR and comms to keep them informed of key industry news. Here's how to stay ahead without draining your team's time and resources.
Communications Lessons from Taylor Swift: Master of the Product Launch
From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent ...
2023 Global Comms Report: 5 Takeaways for European PRs
440 industry professionals across 10 countries took part in the 2023 Global Comms Report to give a snapshot of how the industry is shifting. Yet across the regions covered (United States, Europe and APAC) there are subtle differences and nuances...
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
The Business Case for Centralising Your Media Intelligence Efforts
As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.
How Media Monitoring Empowers Communications Professionals in a PR Crisis
Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.
Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR
How the right combination of technology and people enables PR and communications professionals to deliver better value, efficiently and effectively.
3 Key Trends in Communications and Measurement for 2023
2022 has come and gone, and we’re into 2023 with a bang. Cision's Senior Director, Head of Analysis for EMEA, Barnaby Barron, highlights some of the key trends we’ve seen and expect to continue to see this year - and what they mean for...
Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper
The financial world has been reshaped dramatically by technology in recent years. The rise of digital-first challenger banks like Starling and Monzo have given consumers instant smartphone access to their accounts – all without the need for physical ...
The Biggest Challenges and Opportunities for Communicators in 2023
Communicators today face significant challenges: rapid social and economic change, increased political strife, global upheavals, climate crisis, the COVID-19 pandemic, war in Ukraine and a rapidly evolving media landscape. Communication...
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
From the moment she became sovereign in 1952, Queen Elizabeth established a distinctive communications style that she carried throughout her reign, and she showed great consistency in maintaining her voice and her personal brand. Though her time as...
Messaging in the Metaverse: The Potential for Brands
Metaverse is a word that seems to be on everyone’s lips these days – from Mark Zuckerberg to Chrissy Teigen to your own CEO – but what is it, why has it become such a buzzword, and what do you need to know about it?
8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy
President Zelenskyy is widely acknowledged as a master of communication and the lessons below are gifts for us all as we, too, endeavor to own critical moments. That said, we hope we never lose sight of the daily struggle that’s been the result of...
The Evolution of Media: Where Next for the Motor Show?
The motor show was long seen as the primary destination for carmakers looking to lay down a marker and exhibit their latest models and cutting-edge concept vehicles. For years, manufacturers flocked to destinations like Detroit, Geneva and Tokyo and ...
How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros
While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic...