PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
17 Jan 2024

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024

Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...

Communications Lessons from Taylor Swift: Master of the Product Launch
17 Feb 2023

Communications Lessons from Taylor Swift: Master of the Product Launch

From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent ...

2023 Global Comms Report: 5 Takeaways for European PRs
16 Feb 2023

2023 Global Comms Report: 5 Takeaways for European PRs

440 industry professionals across 10 countries took part in the 2023 Global Comms Report to give a snapshot of how the industry is shifting. Yet across the regions covered (United States, Europe and APAC) there are subtle differences and nuances...

How Media Monitoring Empowers Communications Professionals in a PR Crisis
09 Feb 2023

How Media Monitoring Empowers Communications Professionals in a PR Crisis

Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.

2023 CES Trends Report Holds Lessons for Communicators
09 Feb 2023

2023 CES Trends Report Holds Lessons for Communicators

What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.

The Business Case for Centralising Your Media Intelligence Efforts
09 Feb 2023

The Business Case for Centralising Your Media Intelligence Efforts

As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.

Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR
01 Feb 2023

Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR

How the right combination of technology and people enables PR and communications professionals to deliver better value, efficiently and effectively.

3 Key Trends in Communications and Measurement for 2023
31 Jan 2023

3 Key Trends in Communications and Measurement for 2023

2022 has come and gone, and we’re into 2023 with a bang. Cision's Senior Director, Head of Analysis for EMEA, Barnaby Barron, highlights some of the key trends we’ve seen and expect to continue to see this year - and what they mean for...

Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper
24 Jan 2023

Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper

The financial world has been reshaped dramatically by technology in recent years. The rise of digital-first challenger banks like Starling and Monzo have given consumers instant smartphone access to their accounts – all without the need for physical ...

The Biggest Challenges and Opportunities for Communicators in 2023
09 Jan 2023

The Biggest Challenges and Opportunities for Communicators in 2023

Communicators today face significant challenges: rapid social and economic change, increased political strife, global upheavals, climate crisis, the COVID-19 pandemic, war in Ukraine and a rapidly evolving media landscape. Communication...

Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
08 Dec 2022

Long Live the Message: 6 Communications Lessons from Queen Elizabeth II

From the moment she became sovereign in 1952, Queen Elizabeth established a distinctive communications style that she carried throughout her reign, and she showed great consistency in maintaining her voice and her personal brand. Though her time as...

Messaging in the Metaverse: The Potential for Brands
05 Dec 2022

Messaging in the Metaverse: The Potential for Brands

Metaverse is a word that seems to be on everyone’s lips these days – from Mark Zuckerberg to Chrissy Teigen to your own CEO – but what is it, why has it become such a buzzword, and what do you need to know about it?

8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy
17 Nov 2022

8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy

President Zelenskyy is widely acknowledged as a master of communication and the lessons below are gifts for us all as we, too, endeavor to own critical moments. That said, we hope we never lose sight of the daily struggle that’s been the result of...

The Evolution of Media: Where Next for the Motor Show?
17 Nov 2022

The Evolution of Media: Where Next for the Motor Show?

The motor show was long seen as the primary destination for carmakers looking to lay down a marker and exhibit their latest models and cutting-edge concept vehicles. For years, manufacturers flocked to destinations like Detroit, Geneva and Tokyo and ...

How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros
12 Oct 2022

How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros

While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic...

The Role the Media Plays in a Car Purchase Journey: A View From Autovia
12 Oct 2022

The Role the Media Plays in a Car Purchase Journey: A View From Autovia

For consumers looking to make an EV their next car purchase, navigating the road to electric brings many questions. How does the car charge? What range does it have with a full battery? Where to start with the myriad choices on the market? Answering ...

The Consumer Purchase Journey in an Evolving Media Landscape
04 Oct 2022

The Consumer Purchase Journey in an Evolving Media Landscape

In the last few years, events have been unfolding at high-speed, whether that be global pandemics, huge supply chain issues or more recently major wars in Europe. As a result, it's been difficult to keep up with what those changes mean for different ...

10 Essential TED Talks to up Your Corporate Communications Game
05 Aug 2022

10 Essential TED Talks to up Your Corporate Communications Game

F. Scott Fitzgerald once said, “Genius is the ability to put into effect what is on your mind.” For marketing and communications professionals, this can be especially challenging when the goal is to convey a particular message or tell a story about...

How UK Consumers Are Responding to the Energy Bills Crisis
01 Aug 2022

How UK Consumers Are Responding to the Energy Bills Crisis

The cost of living crisis has hit UK consumers hard in 2022. The average annual grocery bill is forecast to rise by more than £450, petrol and diesel fuel prices have reached record highs of £191.53-per-litre and £199.05 respectively, and...

How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges
22 Jul 2022

How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges

You put a lot of time, effort and (let’s be honest) talent into your media strategy, so why don’t your earned media results reflect that? It’s a common frustration among PR professionals, especially as they vie for attention amid a shrinking pool of ...

Audience Profile: The Business Decision Maker
18 Jul 2022

Audience Profile: The Business Decision Maker

This will be a deep-dive into the Business Decision Maker audience profile. The focus will be on giving communications professionals the tools and knowledge they need to make actionable decisions based on this information, and highlighting the...