PR and comms pros should assess what metrics they are currently using to truly access the full potential of their PR efforts. We are no longer living in a world restricted to newspapers and billboards where a very rough guess at views is acceptable.
Get the e-book to learn how to determine the true impact of your PR, including:
So, if PR wants a seat at the table (and a bigger share of the budget), they need to prove their impact with tangible and actionable KPIs.
Incorrect info? Clear the form.
Please enter a valid Email
Recaptcha validation fails Please try again
+44 (0)20 7074 25605 Churchill Place, Canary Wharf, London E14 5HU
+44 (0)20 7074 2560from 8 AM - 5 PM GMT