The Complete Guide to Social Listening for PR
This complete guide from Cision covers all you need to know about social listening for PR.
How to Pitch Different Media Outlets
When pitching different media outlets, PR pros need to understand what makes each specific format tick, be it print, online, TV, podcast, or broadcast.
Want More Media Coverage? Industry Experts Are Your Secret Weapon
There’s no hard-and-fast rule to guarantee media coverage, but according to Cision data there might be a secret weapon to help boost your chances: industry experts.
5 Things Journalists Wish PR Pros Knew
Find out what journalists want PR pros to know about PR outreach. Check out their responses for the 2025 State of the Media Report and get practical tips.
AI Experts Answer Your Burning AI in PR Questions
Artificial intelligence is rapidly reshaping PR and comms, so we asked AI experts to share their thoughts on where the technology is taking the industry.
The PR Metrics and Measurement Tactics That Will Improve Your Strategy
PR metrics and measurement tactics are more important than ever in PR. Find out what metrics are out there, what they mean, and how to use them effectively.
AI in Journalism: What Reporters Really Think About Artificial Intelligence
Technology has often impacted how reporters work, but how do they feel about AI in journalism, the rise of tools like ChatGPT, and how PR pros are using AI?
What is PR in Marketing?
PR in marketing has a lot more crossover than you might think. While they’re separate teams, there should be close collaboration to get the best results.
A Guide to Bluesky for PR Pros
A new social media platform presents another channel to get your message out in the world to new audiences, but is there a need for Bluesky for PR right now?
5 Biggest Journalism Challenges the Media Faces Today
Today’s journalism challenges include navigating misinformation, adapting to changing audience expectations, and maintaining editorial integrity.
How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
7 Journalist-Approved Tips to Improve PR and Media Relations
Using data from Cision’s 2025 State of the Media Report, improve PR and media relations with these seven journalist-approved tips to build lasting connections.
How to Win Over Journalists for More Earned Media Coverage
Improve your media outreach with the How to Win Over Journalists for More Earned Media Coverage tip sheet from Cision, using data from journalists.
How Journalists Use Social Media (and Why It Matters for PR)
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
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10 Media Pitching Tips Directly From Journalists
The 10 Media Pitching Tips tip sheet from Cision will help your media pitches stand out from the crowd thanks to feedback from journalists and media outlets.
Understanding PR's Biggest Media Measurement Challenges
Media measurement is a key part of any PR plan, but it comes with its fair share of challenges.
8 PR Lessons from the 2025 State of the Media Report
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
2025 State of the Media Report
Cision’s 2025 State of the Media Report is based on a survey of more than 3,000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
Fitness Challenge in PR: How to Pitch Fitness & Health Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 400 health and fitness reporters.
What Is Public Relations? The Real Meaning of PR
What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.
5 W's of Social Listening for PR
This tip sheet from Cision answers the important questions of social listening so you can integrate it into your PR strategy.
Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
Vacation Time in PR: How to Pitch Travel Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
How to Fix These 6 Common Media Monitoring and Measuring Mistakes
Don’t let these common media monitoring and measuring mistakes slow you down. Find out how to get your monitoring back on track and delivering results.