Earned Media Management is a four-part strategy that modern communicators are adopting to be able to take a data-driven, systematic approach to their PR and comms functions.

By reworking their approach, communicators will be able to better identify influencers based on how they will influence the end-consumer, more accurately craft and pitch a multimedia-rich story, and measure their efforts using the same performance benchmarks that their owned and paid media channel owners are using.

Download our white paper to understand how this new approach will modernise the comms function and elevate the role of PR, so that it once again becomes an essential and integral part of c-suite decision-making.

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