Inside PR 2026 Report: 500+ PR pros revealed what they expect from 2026 – see what it means for your strategy.
Simon is the Senior Content Marketing Manager at Cision. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.
What would PR pros change about the public relations industry? Cision’s survey reveals challenges with ROI, authenticity, AI, and burnout.
Which public relations skills will be needed to thrive in 2026? We dive into the results of the Cision Inside PR report to find out what’s in store for the year ahead.
Media outreach is a key tool in any public relations campaign. We dive into its definition, the benefits, and best practices for communications professionals.
As the media becomes noisier and more fragmented, brand share of voice is becoming an increasingly important metric for PR professionals in measuring success.
Before introducing AI into your PR workflow, take note of these five expert tips as discussed on the first episode of Cision's new Deep Dive podcast.
Hear from Cision experts as they share media monitoring tips to help PR pros craft stronger pitching strategies.
Getting reporters to respond to your outreach is a major PR challenge – here's a guide on how to pitch journalists, with proven tips to get results.
From solidifying your message to measuring results, a look at the steps that should be put in place when you’re planning out a product launch pr campaign?
PR teams know how challenging it can be to cut through social media noise, so we asked journalists for tips on how to get the most out of these platforms.
How transformative is AI in public relations? Uncover benefits and real-world examples shaping the future of communication strategies.
Leading journalists share insight on the media trends – including AI and social media – changing their jobs and how they work with public relations pros.
When pitching different media outlets, PR pros need to understand what makes each specific format tick, be it print, online, TV, podcast, or broadcast.
There’s no hard-and-fast rule to guarantee media coverage, but according to Cision data there might be a secret weapon to boost your chances: industry experts.
Artificial intelligence is rapidly reshaping PR and comms, so we asked AI experts to share their thoughts on where the technology is taking the industry.
