Simon is the Senior Content Marketing Manager at Cision. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.
When pitching different media outlets, PR pros need to understand what makes each specific format tick, be it print, online, TV, podcast, or broadcast.
There’s no hard-and-fast rule to guarantee media coverage, but according to Cision data there might be a secret weapon to boost your chances: industry experts.
Artificial intelligence is rapidly reshaping PR and comms, so we asked AI experts to share their thoughts on where the technology is taking the industry.
Technology has often impacted how reporters work, but how do they feel about AI in journalism, the rise of tools like ChatGPT, and how PR pros are using AI?
A new social media platform presents another channel to get your message out in the world to new audiences, but is there a need for Bluesky for PR right now?
Today’s journalism challenges include navigating misinformation, adapting to changing audience expectations, and maintaining editorial integrity.
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Media measurement is a key part of any PR plan, but it comes with its fair share of challenges.
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
Cision and PRWeek's Comms Report sheds light on AI and how it could impact the future of comms teams.
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
PR industry experts share their thoughts on the PR trends they expect to see emerge in the next 12 months.
