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Contributor

Simon Reynolds

About Simon Reynolds

Simon is the Senior Content Marketing Manager at Cision. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.

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15 Best Media & Journalism Newsletters Every PR Should Subscribe To
01 Oct 2024

15 Best Media & Journalism Newsletters Every PR Should Subscribe To

Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.

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Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
23 Apr 2024

Time to Upgrade? Telltale Signs to Invest in New Public Relations Software

When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.

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What is Brand Sentiment? Examples and How to Measure Effectively
18 Apr 2024

What is Brand Sentiment? Examples and How to Measure Effectively

Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.

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How Prevalent Is Generative AI in PR and Comms?
02 Apr 2024

How Prevalent Is Generative AI in PR and Comms?

Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months,...

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The Surprising Link Between Tech Industry Trends and Your PR Strategy
22 Feb 2024

The Surprising Link Between Tech Industry Trends and Your PR Strategy

Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...

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Which Influencers Are the Most Effective? The Answer Varies
15 Feb 2024

Which Influencers Are the Most Effective? The Answer Varies

Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?

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PR Statistics: 2024 Global Comms Report by the Numbers
05 Feb 2024

PR Statistics: 2024 Global Comms Report by the Numbers

Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.

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How Communications Teams Differ Around the World
31 Jan 2024

How Communications Teams Differ Around the World

The 2024 Global Comms Report Global reveals significant shifts in PR and communications. From measuring success and crisis management to social media channels and influencer impact - adaptability is key.

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New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report
25 Jan 2024

New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report

For the seventh year running, Cision and PRWeek have joined forces for the Global Comms Report, a collaboration that looks at the biggest challenges and opportunities PR and communications industry professionals face right now. This year’s survey...

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AI in PR & Comms: Trends to Look Out for in 2024
29 Nov 2023

AI in PR & Comms: Trends to Look Out for in 2024

Given the speed with which AI has moved over the last 12 months, what does it have in store for PR teams in 2024? During a recent webinar, experts from across both PR and technology came together to discuss this very question. Antony Cousins,...

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Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media
30 Oct 2023

Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media

Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early...

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3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration
11 Oct 2023

3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration

The growth of artificial intelligence (AI) technology in the last 12 months has given the PR and communications industry plenty of food for thought. Generative tools like ChatGPT have the capability to transform the way the industry operates, though ...

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2023 Global Comms Report: 5 Takeaways for European PRs
16 Feb 2023

2023 Global Comms Report: 5 Takeaways for European PRs

440 industry professionals across 10 countries took part in the 2023 Global Comms Report to give a snapshot of how the industry is shifting. Yet across the regions covered (United States, Europe and APAC) there are subtle differences and nuances...

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Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper
24 Jan 2023

Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper

The financial world has been reshaped dramatically by technology in recent years. The rise of digital-first challenger banks like Starling and Monzo have given consumers instant smartphone access to their accounts – all without the need for physical ...

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The Evolution of Media: Where Next for the Motor Show?
17 Nov 2022

The Evolution of Media: Where Next for the Motor Show?

The motor show was long seen as the primary destination for carmakers looking to lay down a marker and exhibit their latest models and cutting-edge concept vehicles. For years, manufacturers flocked to destinations like Detroit, Geneva and Tokyo and ...

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The Role the Media Plays in a Car Purchase Journey: A View From Autovia
12 Oct 2022

The Role the Media Plays in a Car Purchase Journey: A View From Autovia

For consumers looking to make an EV their next car purchase, navigating the road to electric brings many questions. How does the car charge? What range does it have with a full battery? Where to start with the myriad choices on the market? Answering ...

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