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    Stance - The Next Generation of Sentiment Analysis
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Contributor

Simon Reynolds

About Simon Reynolds

Simon is the Senior Content Marketing Manager at Cision. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.

15 Best Media & Journalism Newsletters Every PR Should Subscribe To
01 Oct 2024

15 Best Media & Journalism Newsletters Every PR Should Subscribe To

Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.

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The Rise of Generative AI and What It Means for the Communications Industry
28 Nov 2024

The Rise of Generative AI and What It Means for the Communications Industry

The world of public relations – one driven by words and images – has already started to embrace generative AI.

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How to Make PR Campaigns for Seasonal Events Stand Out
25 Oct 2024

How to Make PR Campaigns for Seasonal Events Stand Out

What does it take to create and market a seasonal event that’s worth the time and attention of consumers? Here’s a step-by-step guide to getting started.

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Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
25 Oct 2024

Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection

Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.

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6 Ways PR Teams Can and Should Be Using Data
26 Sep 2024

6 Ways PR Teams Can and Should Be Using Data

PR and communications teams now have access to more data than ever before, but how exactly should they be using it?

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You Know More About AI in Comms Than You May Think
19 Sep 2024

You Know More About AI in Comms Than You May Think

Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.

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Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
10 Sep 2024

Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters

Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with...

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6 of Your Burning PR Questions Answered
03 Sep 2024

6 of Your Burning PR Questions Answered

Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.

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What is Sentiment Analysis? Definition, Examples & How to Use Effectively
20 Aug 2024

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.

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The PR Guide to Working with Freelance Journalists
08 Aug 2024

The PR Guide to Working with Freelance Journalists

Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.

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AI's Impact on Journalism, PR, and Media Relations
06 Aug 2024

AI's Impact on Journalism, PR, and Media Relations

The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.

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5 Biggest Challenges Journalists Face Today
14 May 2024

5 Biggest Challenges Journalists Face Today

For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.

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2024 State of the Media Report: By the Numbers
08 May 2024

2024 State of the Media Report: By the Numbers

The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.

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Beyond AVE: 5 Ways to Measure the Impact of Earned Media
25 Apr 2024

Beyond AVE: 5 Ways to Measure the Impact of Earned Media

AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.

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Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
23 Apr 2024

Time to Upgrade? Telltale Signs to Invest in New Public Relations Software

When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.

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What is Brand Sentiment? Examples and How to Measure Effectively
18 Apr 2024

What is Brand Sentiment? Examples and How to Measure Effectively

Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.

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