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Simon is the Senior Content Marketing Manager at Cision. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
Cision and PRWeek's Comms Report sheds light on AI and how it could impact the future of comms teams.
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
PR industry experts share their thoughts on the PR trends they expect to see emerge in the next 12 months.
What can PR teams do to build those all-important relationships in an increasingly digital-first world?
Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.
Technology conferences are back on the agenda in 2025, with tech giants like Nvidia, Microsoft, and Apple hosting their own events. Take a look at this calendar of when they're taking place.
Whatever your big picture strategy is for 2025, you’ll need to get your PR tactics on point to make it a reality.
The world of public relations – one driven by words and images – has already started to embrace generative AI.
What does it take to create and market a seasonal event that’s worth the time and attention of consumers? Here’s a step-by-step guide to getting started.
Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
PR and communications teams now have access to more data than ever before, but how exactly should they be using it?
Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.
