BREAKING NEWS Cision announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven communication solutions
Simon is the Senior Content Marketing Manager at Cision. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.
The world of public relations – one driven by words and images – has already started to embrace generative AI.
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Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
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Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.
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Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.
Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.
Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.
The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.
The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
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