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Amy O'Connell

About Amy O'Connell

Amy O'Connell is the Global Content and Experience Producer at Cision. She is a skilled marketing and communications professional with over 15 years of experience across various industries.

How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
03 Dec 2024

How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025

Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.

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Top Online Newsroom Tips (and 7 Examples to Inspire You)
16 Jan 2025

Top Online Newsroom Tips (and 7 Examples to Inspire You)

Boost SEO, brand credibility, and media engagement with these top online newsroom tips and examples.

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7 Strategies to Grow Your PR Agency
09 Jan 2025

7 Strategies to Grow Your PR Agency

7 strategies for PR agencies to attract more clients and grow their business, even during challenging times.

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New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025
05 Dec 2024

New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025

Boost your PR strategy in 2025 with these New Year’s resolutions for crisis management, targeted outreach, and impactful KPIs that prove real value.

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Podcasting for PR: A Guide to Starting Your Own Podcast
26 Nov 2024

Podcasting for PR: A Guide to Starting Your Own Podcast

Is launching your own podcast the right move for your PR strategy? Find out with Cision’s guide that includes key considerations and seven steps to get started.

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Save the Date: 2025 PR and Communications Conferences You Don’t Want to Miss
21 Nov 2024

Save the Date: 2025 PR and Communications Conferences You Don’t Want to Miss

Check out Cision’s list of top PR and comms conferences in 2025 providing opportunities for networking and learning to help enhance your PR strategy.

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2025 PR and Comms Awards Guide: Get the Recognition Your Team Deserves
19 Nov 2024

2025 PR and Comms Awards Guide: Get the Recognition Your Team Deserves

Check out our list of the top PR and comms awards to apply for in 2025, along with essential tips for crafting winning entries and showcasing your team's achievements.

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7 Steps to Write a Podcast Pitch That Gets You Booked
14 Nov 2024

7 Steps to Write a Podcast Pitch That Gets You Booked

7 steps to make your podcast pitch stand out. Connect with engaged audiences, build credibility, and secure coveted guest spots.

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Building an Effective PR Strategy: A Step-By-Step Guide
24 Oct 2024

Building an Effective PR Strategy: A Step-By-Step Guide

This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.

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10 Bingeworthy PR Podcasts to Follow in 2024
23 Oct 2024

10 Bingeworthy PR Podcasts to Follow in 2024

Explore our list of must-listen PR podcasts for the latest industry news, practical tips, and expert advice.

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Social Media Monitoring: What Is It and Why Is It Important?
25 Sep 2024

Social Media Monitoring: What Is It and Why Is It Important?

This article explores social media monitoring, what it is, why it matters, and how you can make it work for you.

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2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
05 Sep 2024

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams

The data from our Global Comms Report shows how PR agencies and in-house PR teams are tackling today’s challenges – from data reliance and AI adoption to managing crises and more.

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Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
30 Aug 2024

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

This insider information from Cision’s State of the Media Report will help you craft fashion and beauty pitches that get noticed and get results.

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Social Listening 101: What It Is and Why It Matters
28 Aug 2024

Social Listening 101: What It Is and Why It Matters

Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.

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What is Crisis Communication? Definitions & Strategies
22 Aug 2024

What is Crisis Communication? Definitions & Strategies

This article outlines the fundamentals of crisis communication and strategies for PR teams to prepare for and manage crises.

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