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Contributor

Amy O'Connell

About Amy O'Connell

Amy O'Connell is the Global Content and Experience Producer at Cision. She is a skilled marketing and communications professional with over 15 years of experience across various industries.

How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
03 Dec 2024

How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025

Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.

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10 Essential TED Talks to Elevate Your Corporate Communications Game
15 Aug 2024

10 Essential TED Talks to Elevate Your Corporate Communications Game

TED Talks have become a valuable resource for expert advice across a wide range of topics and disciplines. Beyond interesting speakers and subject matter, these talks offer public relations and communications professionals an opportunity to take a...

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5 Essential Skills PR Pros Need Right Now
08 Aug 2024

5 Essential Skills PR Pros Need Right Now

In public relations, effective communication and storytelling have always been key. But let’s take a moment to acknowledge how much the media landscape has changed. Technology is advancing at lightning speed, and consumer behaviors are evolving just ...

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Is Multimedia the Key to Earned Media Coverage?
02 Jul 2024

Is Multimedia the Key to Earned Media Coverage?

This article covers the importance of multimedia and how to effectively integrate multimedia in your PR strategy (with examples).

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7 Insider Tips for Building Better Relationships With the Media
24 May 2024

7 Insider Tips for Building Better Relationships With the Media

Get more mileage out of your press releases.

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Ways You Can Support Journalists and the Free Press All Year Long
03 May 2024

Ways You Can Support Journalists and the Free Press All Year Long

How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.

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9 Strategies to Maximize the Impact of Your Earned Media Coverage
29 Feb 2024

9 Strategies to Maximize the Impact of Your Earned Media Coverage

Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and...

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The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
07 Feb 2024

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat

Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.

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3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
04 Jan 2024

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024

The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...

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Five Must-Read Articles for PR and Comms Pros to Prepare for 2024
20 Nov 2023

Five Must-Read Articles for PR and Comms Pros to Prepare for 2024

To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles that offer a comprehensive perspective on some of the most pressing topics for PR and comms.

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