Measurement Month Toolkit


Effectively incorporating measurement and insight data into your PR strategy is crucial. If you’re able to connect the results of your PR campaigns to business KPIs, stakeholders will take notice.

In this toolkit, get the resources you need to measure the effectiveness of your communications.


  • Macmillan Case Study  - Learn how Cision implemented an effective PR measurement programme for Macmillan Cancer Support, providing context to their data.

  • Communicator's Funnel – To effectively track, and measure impact, you need a detailed framework. We'll show you the metrics you need to showcase the bottom-line impact of your initiatives.

  • Adobe Case Study - Not sure where to start? We have collaborated with Adobe to explore their PR efficiency as a contributor to ROI.



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