Discover helpful insights on how best to succeed in PR measurement.
Let Cision help you make sense of it all with our Measurement 101 webinar. During the discussion we explore:
- Understanding the importance of PR measurement and why it is crucial in today's media landscape
- The value of using PR measurement to prove and/or justify investment
- Best practice on how to demonstrate that PR has influenced the consumer
- Q&A for taking viewer questions
The session was run by our Insight Directors, Alex Alsworth and Camille Rollason.
Measurement 101 is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.
Meet the Panelists
Insights Director – NFP, Govt. and Travel
Insights Director - Technology, Cision