The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under pressure to deliver - and demonstrate - value for money.

The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are Tesco, Asda, Aldi, Lidl, Morrisons, Sainsbury's and Waitrose looking to help their customers?

Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.


Cision’s Insight team provides the tools and expertise to help some of the world’s biggest brands to monitor, optimise and exceed their communication objectives. To find out more, speak to one of our consultants today.

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