What would you say if you knew you could positively evolve the conversation for your brand and industry? Before you start, you’ll need to understand the current messaging around your organisation and where it sits.

This is what the Cision Insights team set out to accomplish for Alliance for Science, a global communications and training initiative dedicated to advocating for evidence-based policies grounded in science.

The Alliance teamed up with Cision to understand the public’s general understanding of agricultural biology and GMOs (genetically modified organisms). But what was the tone and who was driving this conversation?

Read our case study to learn how we helped Alliance for Science drive conversation through strategic messages and placement, and continued to track the impact of the communications efforts over time.

Knowing Your Audience Report Cover

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