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Shaping Narratives: Navigating Today’s PR and Comms Challenges
In light of Cision’s ongoing mission to help businesses understand their news and audience data so that they can operate more efficiently and make more intelligent strategic decisions at every level, we’ve taken a look at some of the most talked...
[On-demand Webinar] Examining ESG Engagement vs. Unjust Transitions
What constitutes an unjust transition vs. a just transition? It’s an ESG conversation that many will soon be having as sustainability journeys evolve. In this on-demand webinar, Director of IR Activations at Cision Justin Ruiss tackles the nature of ...
Mazda: Effective Optimisation of Brand Messaging
To the UK launch of their first electric car, the MX-30, in the UK market in March 2021, Mazda engaged Cision to “understand the European reaction” to the vehicle’s earlier 2020 launch in Europe.
The PR Lifeline: A step-by-step guide on how to manage a PR crisis
A crisis measurement plan supported by real-time monitoring and cross-channel alerts, along with a crisis communications plan that incorporates the available insight, is the only way to restore business as usual. When a plan is in place, it’s easier ...