Using Smart Engagement to engage journalists and influencers

PR and communications has long evolved from being solely about media relations. However, that doesn’t meant that PRs aren’t still the foremost experts in engaging journalists and influencers.

After all, getting the attention of journalists and influencers is the most critical skill in a communicator’s arsenal. It’s all very well having a great campaign idea, but if you are unable to sell it, then your campaign won’t receive the coverage it deserves.

With technology advancing away from contacts books and with journalists having increasingly little time to spend away from their desks, getting your message to stand out in a journalist’s inbox has become an art in itself.

While there are some who still practice “spray and pray”, where press releases are sent to as many journalists and influencers as possible in the hope that someone, somewhere runs the story, in reality this tactic is only going to alienate journalists and ignore any relevant content from you.

But even with a more targeted approach, you still have a great deal of skill and put in a huge amount of hard work to pique the interest of journalists and influencers.

However, thanks to the latest distribution technology and techniques, there’s a way for you to get ahead and secure interest from journalists.

Smart Engagement, a principle of Earned Media Management, harnesses this new technology and combines it with a standardised way to produce multimedia content which will attract the attention of journalists and influencers.

Our latest white paper – Smart Engagement: an Earned Media Management strategy – details how Smart Engagement works and the techniques communicators can use to receive precious coverage.


Download the white paper by filling out the form below:

By submitting the information in this form, I confirm that Cision may communicate with me regarding their products and services. If you wish to update your marketing subscription preferences, please do so by visiting our GDPR pages.

About Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.

Recent Posts

  • DOWNLOAD THE 2019 STATE OF THE MEDIA REPORT

Cision Blog

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.