Earned Media Management


Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Using Smart Engagement to engage journalists and influencers

PR and communications has long evolved from being solely about media relations. However, that doesn’t meant that PRs aren’t still […]

Cision® expands Earned Media Management leadership with the addition of TrendKite

According to our recent survey with PR Week, 77% of CMOs and CCOs believe that comms can do a better […]

Why building an Influencer Graph will change your media relations strategy

When communicators implement the media relations aspect of their campaigns, they will always have target publications from which they need to […]

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