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Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Opinion: Earned media must work more effectively with paid and owned

Jim Hawker, CEO of integrated agency Threepipe, outlines why PRs need to work better with colleagues in paid and owned […]

Opinion: Let’s look forward to an era of value in media measurement

Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help […]

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Using Smart Engagement to engage journalists and influencers

PR and communications has long evolved from being solely about media relations. However, that doesn’t meant that PRs aren’t still […]

Why building an Influencer Graph will change your media relations strategy

When communicators implement the media relations aspect of their campaigns, they will always have target publications from which they need to […]

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