Alister Houghton

About Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to

Alister Houghton

Mandy Sharp and Rich Leigh agree PR stunts must be simple in Cision's latest webinar

Having a simple message which you can explain in one line is the key to creating a great PR stunt, Tin Man founder and CEO Mandy Sharp and Radioactive PR founder Rich Leigh revealed in Cision’s latest webinar.

PR news round-up (9-12 September)

Here’s a round-up of this week's PR news, including Cision's latest webinar, it's press release analyser and wins for Ready10, Centropy PR and Aisle 8.

PR news round-up (26 August - 6 September)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's new press release analyser tool, a guide on writing press releases and new hires at Tyto, LEWIS and Clarion Communications.

Alister's tHOUGHTs ON... press releases

Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.

60 Seconds with Definition's Louise Vaughan

Louise Vaughan, managing director at Definition, talks about the agency's move to Leeds, why Definition is different from other agencies and what the future holds for her and her team.

Meet the journalist: The Athletic's Alex Kay-Jelski

Alex Kay-Jelski, editor-in-chief at The Athletic in the UK, discusses the site's launch in the UK, why all of its journalists receive equity in the business and what the team is looking for from PRs.

PR news round-up (12-23 August)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's latest webinar, wins for Frank, Brands2Life and Centropy PR and senior hires at OVO Energy and Relevance International.

60 Seconds with Stand Agency's Laura Oliphant

Laura Oliphant, co-founder and MD of Stand Agency, reveals the type of client she loves, the rise of "Impact Relations" and how to produce campaigns which tackle difficult subjects.

Alister's tHOUGHTs ON... PR stunts

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar [...]

Meet the Journalist: FashionBeans editor-in-chief Ian Taylor

Ian Taylor, editor-in-chief of men’s style site FashionBeans, discusses the site’s approach to men’s style, the importance of imagery and […]

PR news round-up (29 July – 9 August)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision’s latest white paper on influencer marketing, […]

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

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