Alister Houghton


About Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.

Alister Houghton


Meet the Journalist: FashionBeans editor-in-chief Ian Taylor

Ian Taylor, editor-in-chief of men’s style site FashionBeans, discusses the site’s approach to men’s style, the importance of imagery and […]

PR news round-up (29 July – 9 August)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision’s latest white paper on influencer marketing, […]

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

60 Seconds with Madano’s Michael Evans

Michael Evans, managing partner at Madano, discusses the agency’s 15th anniversary, how Madano has evolved, and the importance of proving […]

PR news round-up (22-26 July)

Here’s a round-up of this week’s PR news, featuring Cision’s latest white paper on influencer marketing, new hires at FleishmanHillard […]

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Cision to support flagship PRCA and ICCO events

Cision has been named as headline sponsor for this year’s PRCA National Conference and the ICCO Global Summit. Given both […]

Inside the campaign: The Balvenie Stories

Gemma Paterson, global brand ambassador for The Balvenie, reveals the thinking behind the whisky brand’s latest campaign – The Balvenie […]

PR news round-up (15-19 July)

Here’s a round-up of this week’s PR news, featuring senior appointments at Hotwire, Mischief and Wentworth PR, and account wins […]

Meet the Journalist: Get Sweat Go’s Tom Wheatley

Tom Wheatley, editor at the newly launched Get Sweat Go, reveals what topics the online title will cover, his goals […]

PR news round-up (1-12 July)

Here’s a bumper round-up of PR news from the past two weeks, including highlights from CommsCon X Insights, new hires […]

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