Here’s a round-up of this week's PR news, including Cision's latest webinar, it's press release analyser and wins for Ready10, Centropy PR and Aisle 8.
Big, loud and... old-fashioned? The PR stunt's place in 2019
Having a simple message which you can explain in one line is the key to creating a great PR stunt, Tin Man founder and CEO Mandy Sharp and Radioactive PR founder Rich Leigh revealed in Cision’s latest webinar. You can read the full write-up here and watch the video below.
Cision's press release analyser tool
The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same. And, while it may be evolving, the press release remains a communications staple.
To make sure you’re producing the best press releases possible, we’ve created a free tool to analyse your draft press releases and suggest ways you can optimise your release to maximise coverage.
The Cision press release checker tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.
Try the tool now to see how well your latest release ranks.
How to write a press release in four easy steps
Cision’s 2019 State of the Media Report found that 73% of those journalists surveyed wanted to receive press releases from brands and comms professionals, ranking well ahead of other content types.
To make sure you’re producing the best press releases possible, we’ve created a guide to hone your releases using four simple steps..
Opinion
Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.
Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".
People news
Lansons has appointed James Dowling as a board director. Dowling will head up the consultancy's public affairs and public policy offering.
Prosek Partners has hired Fiona Laffan as managing director of its London office.
Account wins
The Southampton International Boat Show has appointed Ready10 to run the PR and comms programme for its 2019 show, which begins this week. The agency will support the 10-day event via a creative comms strategy management, management of the show’s celebrity ambassadors and influencers plus an on-site media team for the show’s duration.
Cloud hosting company Nimbus Hosting has appointed Centropy PR as its lead comms agency.
Escorted and independent rail holiday provider Great Rail Journeys has selected The Lucre Group to be its UK PR agency.
Toy retailer The Entertainer has appointed Carousel PR to manage both its consumer and corporate PR.
CAB PR has announced four new wins. The agency will handle briefs from Make UK, Sadler's Brewing Co, Bompas & Parr and 100% Optical.
Aisle 8 has announced two new wins. Plant-based skincare brand Elemental Herbology has appointed the agency to manage all brand, product and editorial requests, while After Beauty has selected the agency to look after its UK comms and events.
Camron PR will handle PR for both Artemide and Danese.
Accessories brand Abbott Lyon has appointed Brandnation to deliver its creative brand campaigns. The agency will look to drive brand awareness to support the brand's European and North American growth plans.
Wild Life Botanicals, the low-alcohol English sparkling wine brand, has appointed Clementine Communications to manage its PR and social media.
The Oska Bright Film Festival, an event for films made by or featuring people with learning disabilities, autism or Asperger's, has appointed Stand Agency to raise awareness of the festival.
GPU mining rig provider Easy Crypto Hunter has selected Wentworth PR to develop and implement a comms strategy which builds brand awareness across the UK.
Specialist price comparison tech startup Moneyshake has appointed Sugar PR to handle its media and public relations, who will work with digital agency Delineo.
The Indie Beauty Media Group has appointed Kilpatrick to handle its UK PR. The agency's focus will be on promoting the second London Indie Beauty Expo and the Innovation Showcase.
Agency news
KK Communications and Anteater Communications had merged to become AKA Communications.
Another Word Communications has launched a daily WhatsApp broadcast of brand purpose news and campaigns. The move comes following research which revealed that consumers would welcome brands using their position to influencer government and policy.
Jargon PR has been invited to become a member of the Forbes Agency Council, a community for PR, media strategy, creative and advertising agencies.
About Alister Houghton
Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.
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