The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same. And, while it may be evolving, the press release remains a communications staple.

It’s also what journalists want to receive. Cision’s 2019 State of the Media Report found that 73% of those surveyed wanted to receive press releases from brands and comms professionals, ranking well ahead of other content types.

To make sure you’re producing the best press releases possible, we’ve created a free tool to analyse your draft press releases and suggest ways you can optimise your release to maximise coverage.

The Cision press release checker tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.

Try the tool by clicking the button below to see how well your latest release ranks.