PR news round-up (7-11 January)
Here’s a round-up of PR news over the past week, featuring the latest CisionMeets webinar and new hires at Ketchum, the Association of the British Pharmaceutical Industry and Greenbrook.
CisionMeets… The Travel Magazine
The first three months of the year is a key time for travel brands to drive bookings, with communicators looking to get their destinations and trips recommended as widely as possible. But what’s the best way to go about working with journalists to get those valuable recommendations?
With that in mind, we’re delighted that Sharron Livingston, founder and editor of The Travel Magazine, is set to take part in our latest CisionMeets webinar on Wednesday 23 January at 3pm.
Register now for CisionMeets… The Travel Magazine using the link below and discover how you can work with the team to produce content which resonates.
Ketchum has appointed Fran Cavanagh as its new head of research and analytics in London. She will spearhead the agency’s analytics strategy and implementation in London, developing ways to create and measure business value for clients. She joins from iProspect London, where she led the agency’s data science practice.
The Association of the British Pharmaceutical Industry has named Elliot Dunster as its executive director of communications. Dunster moves from the association’s head of external affairs position and will now oversee its reputation, digital and media functions.
Greenbrook has hired Katarina Sallerfors as a director. Sallerfors, who was previously part of private equity firm The Carlyle Group’s global external affairs team, will join the agency in February.
Camron PR has announced three new hires to its team. Jessica Berry and Jay Shadwick both join the agency as associate directors, while it has also appointed Nicholas Kwok as press officer.
Laura Osborne has joined business campaign group London First as its director of strategic communications and campaigns.
The Guyana Tourism Authority has appointed LOTUS to represent its Destination Guyana brand in the UK and Benelux, raising the profile of the nation as a travel destination through trade and media campaigns.
Hostel brand Generator has appointed Hills Balfour to manage its European PR strategy, which will include handling media relations, providing a strong press office function and developing several creative concepts.
Dutch pricing and online marketing automation software provider Omnia has appointed PR Agency One to establish and expand the business in the UK by overseeing and implementing its PR and comms output.
Full Fat has announced a number of new client wins and retentions. The agency has won the right to manage PR campaigns for Portuguese festival Nova Batida and the Electric Star Pub Group around the opening of The Fellowship and Star, its sixth pub.
The agency has also secured retainers from music broadcasting platform Boiler Room and immersive live cinema brand Backyard Cinema following successful campaigns with both in 2019. Full Fat will also handle campaigns for festival brands Field Day, Sziget, Fresh Island, Alsoand the Liverpool International Music Festival.
BCW London has launched a Brexit no deal hotline to help businesses plan for communications challenges associated with the UK leaving the EU without a deal. The service will be led by BCW’s MD; head of issues and public affairs Nick Williams.
Specialist healthcare agency GCI Health has expanded into the Asia-Pacific region, with Rikki Jones transferring from her role as joint-MD of the agency’s European headquarters to managing director, Asia-Pacific. Kath Kerry will take on sole leadership responsibilities in the UK, after previously serving as joint-MD with Jones.
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