Here’s a round-up of PR news this week, including Hotwire’s Adele Breen, Honest Mum, a new hire at Milk & Honey and wins for FleishmanHillard Fishburn and Red Lorry Yellow Lorry.
Adele Breen, director of corporate strategy services at Hotwire, argues that communicators must assist the tech sector in addressing its gender imbalance.
Emma Lawton, blockchain PR account manager at The PHA Group, presents her tips to ensuring that blockchain businesses can create cut-through in a crowded market.
Vicki Psarias, the blogger behind Honest Mum, reveals what led her to create the blog, releasing her book – MUMBOSS – and how PRs can best work with her.
PR case study
Discover how Third City helped Royal Voluntary Service increase the number of people volunteering at its lunch clubs through a campaign linking with Masterchef judge William Sitwell.
75% of winning campaigns at Tuesday’s PRCA Digital Awards were won by agencies powered by Cision software.
Golin took home two awards, for Best Use of Video in a Campaign and Best Social Media Campaign, while MSL UK took home the Cision sponsored Best Use of Social Influencers in a Campaign gong for its #BehindCarDoors campaign.
A full list of winners can be found here.
Hotwire UK managing director Matt Cross has been promoted to the newly created position of head of B2B, EMEA. He will assume the role on 1 April and is responsible for attracting, winning and retaining B2B clients across the region. The agency has appointed a new UK MD, who will join the business within the next three month. In the meantime, Adele Breen will be interim UK managing director.
Milk & Honey PR has appointed Ailene Barr as client manager. Barr will bring expertise in policy and lobbying as the agency looks to attract clients from the financial and professional services industries.
Changi Airport Group has appointed FleishmanHillard Fishburn to handle UK PR for its new lifestyle destination, Jewel. The agency’s remit includes UK PR strategy, media relations and a proactive and reactive UK press office over an eight month period.
Paris-based radio communications specialist ETELM has appointed Context Public Relations to deliver a comprehensive PR campaign driving awareness of the company’s offering across various trade and international press.
The Internet Society (ISOC), the group promoting open development, evaluation and use of the internet, has selected Firefly Communications Group’s London and Paris teams to promote its latest report which examines the impact of consolidation on the internet.