PR news round-up (25-29 March)

Here’s a round-up of PR news this week, including Hotwire’s Adele Breen, Honest Mum, a new hire at Milk & Honey and wins for FleishmanHillard Fishburn and Red Lorry Yellow Lorry.

Opinion

Adele Breen, director of corporate strategy services at Hotwire, argues that communicators must assist the tech sector in addressing its gender imbalance.

Emma Lawton, blockchain PR account manager at The PHA Group, presents her tips to ensuring that blockchain businesses can create cut-through in a crowded market.

Interview

Vicki Psarias, the blogger behind Honest Mum, reveals what led her to create the blog, releasing her book – MUMBOSS – and how PRs can best work with her.

PR case study

Discover how Third City helped Royal Voluntary Service increase the number of people volunteering at its lunch clubs through a campaign linking with Masterchef judge William Sitwell.

Awards news

75% of winning campaigns at Tuesday’s PRCA Digital Awards were won by agencies powered by Cision software.

Golin took home two awards, for Best Use of Video in a Campaign and Best Social Media Campaign, while MSL UK took home the Cision sponsored Best Use of Social Influencers in a Campaign gong for its #BehindCarDoors campaign.

A full list of winners can be found here.

People news

Hotwire UK managing director Matt Cross has been promoted to the newly created position of head of B2B, EMEA. He will assume the role on 1 April and is responsible for attracting, winning and retaining B2B clients across the region. The agency has appointed a new UK MD, who will join the business within the next three month. In the meantime, Adele Breen will be interim UK managing director.

Milk & Honey PR has appointed Ailene Barr as client manager. Barr will bring expertise in policy and lobbying as the agency looks to attract clients from the financial and professional services industries.

Account wins

Social engagement platform never.no has appointed Red Lorry Yellow Lorry as its global PR agency. The brief will see the agency focus on corporate messaging, content creation and media engagement.

Changi Airport Group has appointed FleishmanHillard Fishburn to handle UK PR for its new lifestyle destination, Jewel. The agency’s remit includes UK PR strategy, media relations and a proactive and reactive UK press office over an eight month period.

Air New Zealand has appointed SOUND to deliver an integrated campaign raising awareness of its daily, direct service from London Heathrow to Los Angeles.

AI speech solution firm Spitch has appointed LEWIS to manage its comms in both the UK and Italy.

Health & Her, a new website aiming to change the way women manage the menopause, has appointed Seymour PR to raise awareness of both the site and the issues around the menopause which women face.

Tricia Cusden, founder of beauty brand Look Fabulous Forever, has selected The PHA Group to handle the brand’s comms strategy in the UK.

Luxury resort Vakkaru Maldives has appointed The Brandman Agency as its UK PR agency of record.

Fintech brand Sthaler has appointed Future to handle the UK launch of its Fingopay payment product.

Mobile contract comparison app yboo has selected The Lucre Group to drive brand awareness across consumer media, trade and digital channels.

Restaurant operator Lemoni has appointed Escapade PR and Marketing to help it launch a number of Greek restaurants across the south east.

Paris-based radio communications specialist ETELM has appointed Context Public Relations to deliver a comprehensive PR campaign driving awareness of the company’s offering across various trade and international press.

Swedish AI company Peltarion has appointed Spark Communications to define its PR strategy, create integrated campaigns and execute media and global analyst relations strategies.

Approved Food, the online short-dated food and drink retailer, has appointed Faith PR to raise awareness of the brand and promoting its commitment to reducing food waste.

Robotic process automation firm human+ has selected CommsCo as its UK retained PR agency to manage its launch and drive awareness of its offering.

The Internet Society (ISOC), the group promoting open development, evaluation and use of the internet, has selected Firefly Communications Group’s London and Paris teams to promote its latest report which examines the impact of consolidation on the internet.