Here’s a round-up of PR news this week, including CisionMeets… The Book of Man, Hotwire’s Andy West and big wins for Pagefield, Launch, Ketchum and GribbonBerry.
CisionMeets… The Book of Man
Martin Robinson (left) and webinar host Alister Houghton
The Book of Man is very careful with the brands it chooses to partner with, its editor Martin Robinson revealed in our CisionMeets… webinar.
Robinson noted that while there are great opportunities for brands to work with the title across the theme of new masculinity, any partner would need to actively share this vision.
“The brands that we’re already working really get it and are giving new representation to men. It has to be those types of people, who understand what we’re all about,” Robinson said.
Robinson also discussed the purpose behind the website, the best ways for PRs to get his attention and the title’s growing events portfolio during the course of the hour-long the webinar.
Read the full write-up here.
Sign up to view the webinar on-demand here.
Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help communicators to deliver integrated campaigns.
MSQ Partners has hired Matt Williams as group head of content. Williams will build a specialist editorial content team to work on relevant brands from across the group, as well as leading the development and implementation of the group’s new marketing approach.
Andy Sutherden has joined global entertainment and sports agency Creative Artists Agency as head of international for CAA Brand Consulting, the agency’s marketing arm.
Pagefield Communications has won two large rail-related briefs. HS1 Ltd has selected the agency to manage its combined PR and public affairs account for three years. Pagefield has also won the tender for Hitachi Rail’s combined PR and public affairs brief.
Suffolk-based brewer Adnams has appointed Phipps Relations as its UK PR agency. The brief will see the agency work alongside the brewer’s marketing and comms team to raise awareness of its beers, wines, spirits and pub portfolio.
Europcar Mobility Group UK has appointed Launch to manage a new campaign showcasing the company’s Long Term Flex service. Launch will use experiential and social activity to drive the campaign, which stars car enthusiast Gaby Roslin.
Global marcomms agency Hogarth Worldwide has appointed fellow WPP-owned agency Clarion Communications as its UK PR and social media agency. Clarion will raise Hogarth’s profile and reinforce its position as a leader in creative production.
Egyptian consumer healthcare provider Integrated Diagnostics Holdings has appointed Hudson Sandler as its retained financial and corporate comms adviser. The agency will work on the brief in conjunction with its Cairo-based strategic partner Inktank Communications.
Memetic Communications, a new content and thought leadership agency for the science, technology and engineering sectors, has launched. Founded by David Lewis, the agency looks to offer a content-led service which provides genuine insight into audience challenges.
Zinc and Breakthrough Media have merged to become Zinc Network. The combined entity has appointed Buster Dover as managing director, while Kru Desai also joins as non-executive chair.