PR news round-up (15-19 July)

Here’s a round-up of this week’s PR news, featuring senior appointments at Hotwire, Mischief and Wentworth PR, and account wins for Munch, Red Lorry Yellow Lorry and Another Word.

 

Interview


Meet the Journalist: Get Sweat Go's Tom Wheatley

 

Tom Wheatley, editor at the newly launched Get Sweat Goreveals what topics the online title will cover, his goals for the site’s first six months and how PRs can work with him.

 

Opinion


 

Esmé Parkins, account executive at Higginson Strategyargues that PR needs to get better at PRing itself to ensure the wider world understands communicators’ value.

 

People news


Barbara Bates (left) and Tara O’Donnell

 

Hotwire has appointed Tara O’Donnell as its UK managing director. O’Donnell will join the agency on 9 September and become a member of its global leadership team, reporting into global CEO Barbara Bates.

Mischief has announced its new management team. The agency has promoted creative director Greg Jones to managing director, leading the agency. He will be supported by Daniella Bertolone, who has been promoted to head of operations and client services.

 

Greg Jones and Daniella Bertolone

 

Wentworth PR has appointed Alex Duckett as director. 27-year-old Duckett will take charge at the Manchester-based agency following the retirement of former leader Julie Garrido.

Seahorse Environment Communications has hired James Court as a senior adviser.

 

Account wins


 

Broadland Wineries has appointed Munch as its first consumer focused PR agency, to deliver a summer PR programme. The agency will launch the brand’s Minivino rosé wine cups and brand new sparkling rosé cans to both journalists and influencers.

Automated parcel locker company InPost has appointed Red Lorry Yellow Lorry as its UK PR agency. The agency will look to strengthen the company’s market position and raise its UK profile.

 

 

Katch International has announced five new client wins in its London office. The agency will handle the global marketing strategy for Neat Meat and also oversee the launch of Ours Restaurant’s refreshed look, summer menu and seasonal collections. It will also manage PR and comms for bespoke handbag service Hyde Park Fashion, the Global Restaurant Investment Forum, pop-up bar chain Cask and laser treatment specialist Pulse Light Clinic.

Retirement property developer PegasusLife Group has appointed Another Word Communications as its retained corporate and consumer PR agency. The agency is tasked with delivering integrated creative campaigns, PR and press office activity to drive awareness and sales leads.

Lotus has announced two new wins. The agency will handle UK PR for Travel Buenos Aires, while it has also been selected as the UK PR agency for Travelopia, a collection of specialist travel brands.

Alcohol infused ice cream brand Speakeasy Ice Cream has selected Speed Communications to deliver a comms and media sampling campaign.

 

 

Clothing firm howies has appointed KINC to handle its UK PR, influencer and media activity following the brand’s move into the wholesale retail market.

Gynesonics, the global medical technology company specialising in women’s health, has selected ROAD to launch its Sonata treatment for uterine fibroids.

 

Agency news


Katch International has relaunched its UK operations by opening an office in London. The agency was founded in London in 2010, but relocated to Dubai in 2011.

About Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.

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