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    Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.

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Contributor

Mary Lorenz

About Mary Lorenz

Mary Lorenz is Director of Content and Creative at Cision. She oversees the editorial strategy at Cision and writes about best practices and thought leadership for marketing, communications and public relations professionals. She has a background in marketing, public relations and journalism and over 15 years of experience in copywriting and content strategy across a variety of platforms, industries and audiences.

How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
05 Nov 2024

How to Pitch Your Holiday Story: 5 Insider Tips from Journalists

Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here...

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How PR and Comms Teams are Rethinking Their Social Media Strategies
13 Mar 2025

How PR and Comms Teams are Rethinking Their Social Media Strategies

Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.

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How to Move From a Reactive to Proactive Communication Strategy
19 Feb 2025

How to Move From a Reactive to Proactive Communication Strategy

Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.

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How to Write a Press Release Headline That Actually Gets Noticed
11 Feb 2025

How to Write a Press Release Headline That Actually Gets Noticed

Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.

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5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
17 Sep 2024

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)

Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.

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Should Your Brand Take a Stand? A Guide to Brand Activism
14 Aug 2024

Should Your Brand Take a Stand? A Guide to Brand Activism

Brand activism is here to start, and many companies continually grapple with a crucial question: Should we take a stand on social and political issues? And if so, what does "taking a stand" look like in 2024?

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How to Follow Up on a Media Pitch: PR Advice From Journalists
27 Jun 2024

How to Follow Up on a Media Pitch: PR Advice From Journalists

Advice for PR and media relations professionals on how to follow up on a story pitch to the media.

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How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
03 Apr 2024

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips

Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.

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PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
17 Jan 2024

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024

Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...

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How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros
12 Oct 2022

How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros

While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic...

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How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges
22 Jul 2022

How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges

You put a lot of time, effort and (let’s be honest) talent into your media strategy, so why don’t your earned media results reflect that? It’s a common frustration among PR professionals, especially as they vie for attention amid a shrinking pool of ...

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5 Things We Learned from the 2021 Global Comms Report
15 Nov 2021

5 Things We Learned from the 2021 Global Comms Report

Cision and PRWeek released The 2021 Global Comms Report: Paying – and Earning – Attention, a survey over 500 senior level communications professionals across seven countries to understand how PR is both practiced and perceived. For the past five...

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