Inside PR 2026 Report: 500+ PR pros revealed what they expect from 2026 – see what it means for your strategy.
Mary Lorenz is Director of Content and Creative at Cision. She oversees the editorial strategy at Cision and writes about best practices and thought leadership for marketing, communications and public relations professionals. She has a background in marketing, public relations and journalism and over 15 years of experience in copywriting and content strategy across a variety of platforms, industries and audiences.
More than 500 PR professionals weighed in on the biggest opportunities for the comms industry in the coming year. See what their answers reveal about where the industry is headed and how your PR team can take advantage to thrive in the year ahead.
A new year means a new start. For PR professionals, these five resolutions can help guide success in the year ahead.
Clients expect a lot from PR, and it isn't always fair or realistic. Learn expert strategies for setting PR client relationships up for success.
In PR, when you pitch can be just as important as what you pitch. Follow these steps for optimal outreach timing to get your story the media attention and coverage it deserves.
Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
Brand activism is here to start, and many companies continually grapple with a crucial question: Should we take a stand on social and political issues? And if so, what does "taking a stand" look like in 2024?
Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.
Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...
While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic...
You put a lot of time, effort and (let’s be honest) talent into your media strategy, so why don’t your earned media results reflect that? It’s a common frustration among PR professionals, especially as they vie for attention amid a shrinking pool of ...
Cision and PRWeek released The 2021 Global Comms Report: Paying – and Earning – Attention, a survey over 500 senior level communications professionals across seven countries to understand how PR is both practiced and perceived. For the past five...
