As the comms landscape changes, the complexities of PR and comms has become greater. Gone are the days of simply cutting out clippings from the newspaper and stacking up the numbers. Analysing data, measuring against business objectives, and checking how you perform against competitors can be an overwhelming task – especially when platforms are disjointed.
PR tech providers have evolved (and are still evolving) to keep up with the needs of industry professionals and deliver a holistic approach to the full PR workflow. Solutions now offer features to help target and engage with influencers, paired with monitoring and integrated analytics.
It can be difficult to know where to start when finding the right PR tech provider for your business. This is why we partnered with London Research to create a report that guides you through the process.
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