Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
UK Media Moves including the BBC, openDemocracy, Trusted Reviews and more
Sam Gelder now News Editor at openDemocracy; Daniel Wittenberg joins Americast team; Adam Speight moves to Trusted Reviews as Computing Editor
How Cision Helped a Leading Automotive Brand Drive More Value With Its PR Strategy
In early 2020, COVID-19 became a global pandemic. As social and economic uncertainty spread, consumers reduced their spending and many sectors of the global economy contracted. The automotive industry was hit particularly badly. Annual global vehicle sales declined sharply and car brands found themselves competing for the attention of a smaller pool of customers. In response, manufacturers had to rethink the way they would position, launch and market their products to remain relevant. With this in mind, a multinational automobile manufacturer set out to better understand the media uptake of their launches and Global Media Drives (GMDs), in which 250 media were invited to test drive a new vehicle.
UK Media Moves including POLITICO, Global, Golf Monthly and more
John Johnston moves to POLITICO from PoliticsHome; Laura FitzPatrick to join The News Agents; Neil Tappin named as Golf Monthly’s next Editor
UK Media Moves including the Financial Times, NerdWallet, Saga Plc and more
New role for the FT's Laura Onita; NerdWallet hires Adam French; Stephanie Wood named Editor-in-Chief, Fitness of Exceptional.com at Saga
Trends Report: Marketing, Comms & Social
The rise of AI, data-based insights and the challenges of Twitter’s new ownership are just some of the areas reshaping the comms industry in 2023. But what can we expect going forward? We’ve assembled a panel of eight experts – four from Cision and four from the wider communications world – for a new Trends Report examining recent shifts in marketing, comms and social.
UK Media Moves including The Sun, Sky News, Runner's World and more
The Sun announces Bedir Aydemir as its new Data Director; role change for David Mercer at Sky News; Ali Ball now Ecommerce Editor at Runner’s World
UK Media Moves including The Sunday Times, Sky News, FT and more
The Sunday Times announces senior appointments; Sky News names Scotland News Editor; FT hires Visual Journalist
UK Media Moves including the BBC, Portfolio Adviser, GamesRadar and more
BBC announces appointments across digital and TV news teams in the US; Portfolio Adviser names Acting Editor; new Features Editor at GamesRadar
UK Media Moves including Channel 4 News, Daily Mirror, ITV News and more
Channel 4 News' Cian Jenkins to take up Leeds role; Natasha Wynarczyk is now Consumer Editor at the Daily Mirror; Martin Stew named Health & Science Correspondent for ITV News
UK Media Moves including the Daily Mirror, 5 News, Tindle Newspapers and more
New role for Russell Myers at the Mirror; Cait FitzSimons announces departure from 5 News; Emily Woolfe named Group Editorial Director at Tindle Newspapers
The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report
Get a recap of the expert-led insights you might have missed from the 2023 Global Comms Report webinar..
Mobile World Congress Barcelona 2023 Trend Report
Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech. Our report explores what these findings mean for strategic communications teams and brand owners, particularly as you think about how to amplify the impact of your next event, product launch and campaign messaging.
UK Media Moves including The Independent, Sky News, Farmers Guardian and more
Benjamin Parker appointed Deputy Travel Editor for The Independent; Olivia Midgley named Editor of Farmers Guardian new beat for Megan Baynes at Sky News;
Can Media Buzz Predict this Year’s Oscar Winners?
Can pre-ceremony media buzz translate to victory on the night at the Oscars? Cision Insights has taken a look at both traditional and social media – with a spotlight on what happened in the 2022 Oscars race – to see what it means for this year’s potential winners.
UK Media Moves including ITV News, Bloomberg, National Geographic Traveller and more
Emily Wilson joining ITV News from TBIJ; new role for Bloomberg's Neil Munshi; Amanda Canning joins National Geographic Traveller UK
Analysing Comms in the Charity Sector
There are more than 160,000 charity organisations in the UK, so navigating the sector can provide a challenge for both those operating within it and any external organisation with a vested interest. Communication, naturally, is vital in the third sector. We know that every charity has a specific mission and purpose, with a unique voice that needs to cut through media noise and get its message across clearly and concisely – be it to its stakeholders, the public or government policymakers.
UK Media Moves including Classic FM, Sky News, Crooked Media and more
Jonathan Ross joins Classic FM; Alexandra Rogers to join Sky News from HuffPost UK; Crooked Media soon to launch Pod Save The UK
UK Media Moves including the FT, Tortoise, Reach and more
Andy Haldane joins the FT as a Contributing Editor; Tortoise hires Will Brown as a Senior Reporter; new role for Ruby Naldrett at Reach
UK Media Moves including The Guardian, Reach, Harper's Bazaar and more
Guardian News & Media (GNM) names Chief Advertising Officer; Harper's Bazaar appoints Digital Features Editor; new role for Sarah Bradbury at Reach
The Business Case for Outsourcing Your Daily News Briefings
The C-Suite relies on PR and comms to keep them informed of key industry news. Here's how to stay ahead without draining your team's time and resources.
UK Media Moves including BBC News, GRAZIA, STV News and more
BBC News appoints Streaming Editor; GRAZIA UK names Junior Beauty Editor; addition to STV News' digital team
Media Coffee with Gaby Natale: How Comms Pros Can Work with SuperLatina
In our latest Media Coffee episode we speak to Gaby Natale of SuperLatina about reaching and engaging with the Hispanic community in the US. Gaby is a three-time daytime Emmy award-winning journalist, author and founder of Spanish language TV news programme and online brand SuperLatina.
UK Media Moves including Sky News Group, The Independent, The Times and more
Sky News Group announces leadership update; promotion for Lawrence Ostlere at The Independent; new role for The Times' Joshua Lowe
UK Media Moves including Future, POLITICO, Hearst and more
Jon Steinberg appointed CEO of Future Plc; POLITICO Europe launches new vertical for UK tech; Zoe Galloway promoted at Hearst UK