Cision's 2021 Global State of the Media Report
20 Apr 2021

Cision's 2021 Global State of the Media Report

Based on a survey of over 2,700 journalists from all over the world, we gained some juicy insights into what makes the media tick – from challenges they face to top tips on building better relationships.

Driving revenue growth with earned media
28 Aug 2018

Driving revenue growth with earned media

Gone are the days when you’d have to rely solely on soft metrics like reach or AVE when reporting to company stakeholders.

The four steps to building a foolproof crisis comms response
22 Aug 2018

The four steps to building a foolproof crisis comms response

This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

Combining art and science in effective communications
04 Jul 2018

Combining art and science in effective communications

The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.

Why it’s time for CMOs to embrace PR and comms
29 May 2018

Why it’s time for CMOs to embrace PR and comms

Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.

The biggest reputational risk factors in the technology sector
15 May 2018

The biggest reputational risk factors in the technology sector

Over the last 15 years, the value of the technology sector has boomed, both in market capitalisation and importance to society. This has created both great opportunities and challenges for how tech brands communicate.

The ultimate media monitoring buyer’s guide
10 May 2018

The ultimate media monitoring buyer’s guide

PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.

3 reputational risks facing the FMCG industry
27 Apr 2018

3 reputational risks facing the FMCG industry

The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.

Cision State of the Media report 2018
20 Apr 2018

Cision State of the Media report 2018

The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.

Modern media monitoring in 4 steps
10 Apr 2018

Modern media monitoring in 4 steps

The best media monitoring services do a whole lot more than simply help you see if your comms programmes are delivering results.

How to master modern media relations
26 Mar 2018

How to master modern media relations

As one of the core disciplines of PR, media relations has traditionally been thought of as the key skill communicators need to spread their message to the widest possible audience.

8-Step Guide to Social Media Crisis Communication
16 Sep 2015

8-Step Guide to Social Media Crisis Communication

10 Tips to Make Instagram Your Most Effective Social Channel
16 Sep 2015

10 Tips to Make Instagram Your Most Effective Social Channel