What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
UK Media Moves including The Grocer, GB News, Campaign
The Grocer hires Drinks Editor; Campaign print edition to cease; Pip Tomson joins GB News from ITV
UK Media Moves including NME, DMG Media, HELLO! Magazine
NME to launch global print edition; DMG Media names Head of Podcasts; HELLO! appoints Deputy Online Editor
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the 2023 State of the Media Report, they have even less time to review pitches or engage with PR professionals.
UK Media Moves including Global, The New York Times, Women's Fitness
NYT names UK Editor; new role for Global's Charles Ubaghs; Women's Fitness appoints Acting Editor
UK Media Moves including the Daily Express, Sifted, The Independent
Daily Express has hired Daisy Wyatt from Mail+; Cristina Gallardo to join Sifted from POLITICO Europe; The Independent hires Audience Editor
UK Media Moves including the Evening Standard, NationalWorld, loveFOOD.com
George Chesterton to join the Evening Standard; team updates at loveFOOD.com; NationalWorld appoints Environment and Sustainability Specialist
UK Media Moves including The Telegraph, Guardian, NationalWorld
The Guardian announces European edition; The Telegraph appoints to Deputy Head of Social; NationalWorld names Politics Editor
How Ellisphere Boosted Campaign Engagement and Visibility
Find out how Ellisphere increased engagement on their campaign content by up to 48% using our Multichannel News Releases and Guaranteed Paid Placement.
The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists
“Some of the best stories I've put out, some of the best content I've put out, is because of my relationship with PR folks,” declared Shruti Shekar, Tech Expert and Managing Editor at Android Central, during the recent webinar, How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists. Shekar joined esteemed journalists Mosheh Oinounou, Founder of Mo News and Mo Digital, and Alexi Cohan, Digital Producer at GBHNews, and Cision CMO Putney Cloos to discuss the current and future state of the media and media relations.
Paris Air Show 2023 Media Trends
The 54th Paris Air Show, presenting developments in the global aerospace and defence industries, generated conversations predominantly centred around aircraft orders, industry forecasts and environmental implications. Cision Insights has produced relevant content to help you navigate these news-making presentations and announcements.
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career. Professional storytellers of all stripes – journalists, public relations and communications leaders, copywriters – may follow her example in the quest to create positive impact through authenticity and purpose.
UK Media Moves including Bauer Media, Newsquest, CNN International
Bauer UK Publishing names Group Editor for its Celebrity titles; CNN International appoints OSINT Editor; EADT and Ipswich Star hire Football Writer
UK Media Moves including BBC, TechRadar, FTAdviser
BBC Cymru Wales appoints Political Editor; FTAdviser hires Senior Reporter; TechRadar promotes Entertainment Reporter
UK Media Moves including Drapers, Bloomberg, BBC News
Caio Quero is now Head of BBC News Brasil; Bloomberg's Gaia Lamperti moves their Middle East division; Drapers hires Rebecca Jane Hill as Fashion Editor
UK Media Moves including Bloomberg, FT, CNN International
Financial Times its B2B subscription offering to FT Professional; Bloomberg appoints Managing Editor, EMEA Finance & Investing; CNN International names Senior Editor, Investigations and Enterprise (EMEA)
Stance: The Next Generation of Sentiment Analysis
Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale. Now there’s another way, and it’s called ‘Stance’. Cision’s latest research in AI natural language processing technology has made this model a better way to understand the true intentions of an audience.
UK Media Moves including Haymarket, Sifted, The Drum
Haymarket appoints Digital Editor for What Car?; Sifted hires Paris-based Tech Reporter; The Drum appoints Opinion Editor
UK Media Moves including Reuters, ITV News, The Sunday Times
ITV News appoints Head of Content; Reuters names EMEA M&A Editor; The Sunday Times appoints Editor of News Review
UK Media Moves including 5 News, FT, The Guardian
Debbie Ramsay appointed as the new Editor of 5 News; FT names new Economics Editor; The Guardian appoints European Sports Correspondent
UK Media Moves including Times Radio, The Week, Carbon Pulse
Kate McCann named Political Editor of Times Radio; The Week appoints Rebekah Evans as Newsletter Editor (Global); Carbon Pulse hires Bryony Collins
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we posed qualitative questions to shed light on trends reporters are seeing. In one such request: We asked journalists to finish the following statement: “The next generation of journalists need to be…”
UK Media Moves including The Herald, NET-A-PORTER, The Norwich Seeker
The Glasgow Herald hires Education Reporter; NET-A-PORTER appoints Acting Head of Fashion Content; The Norwich Seeker to relaunch under new Editor
Media Coffee: Communicating With the LGBTQ+ Community
In our latest episode of Media Coffee, recorded for Pride Month, we get insight on the best ways to communicate with the LGBTQ+ community. We’re joined by Peter Williams, founder of Gayther, and Sophie Perry, founder of the LGBTQ+ Journalism Network, to discuss what PR professionals and companies should keep in mind when creating press releases for LGBTQ+ outlets.
UK Media Moves including the Mirror, FT, Bloomberg
Update to the Mirror's US team; role change for the FT's Bethan Staton; addition to Bloomberg's Markets Today team