What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
Battle of the Christmas Adverts 2023
Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.
Media Coffee: How to Communicate with Journalists in Kenya
In the latest episode of our Media Coffee interview series, we sit down with Vincent Owino, business reporter at The EastAfrican, to talk about working with journalists located in his region. Based in Nairobi, Kenya, Vincent has writes business and economic analysis stories for The EastAfrican’s print and digital outlets. He has a keen interest in mining data for visualisation and illustration in his storytelling.
How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
3 Key Roles AI Will Play in PR and Comms
AI is evolving so quickly it’s hard to predict exactly what’s around the corner. But one thing we do know is that the technology is going to create groundbreaking applications that transform how we work. We’re already seeing how AI is evolving its utility in the world of PR and comms, and it’s drawing clear parallels to the way Stephen Covey describes the three stages of maturity in employees in his bestselling book, The Seven Habits of Highly Effective People as dependent, independent and interdependent. Let’s see how these three definitions apply to the maturity of AI in PR.
ICYMI: Cision's Top 5 Webinars of 2023
The end of the year is just around the corner, which means time to start building strategic plans, setting priorities, establishing goals and ultimately ensuring everything is ready and in place for success in the year ahead. One great way to make sure you cover your bases – listen to the experts. To help you make 2024 your best year yet, we’ve compiled our top five webinars from the last 12 months, where you can watch PR and communications industry experts from across disciplines, as they address everything from top challenges and key opportunities to best practices and thoughtful perspectives.
ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
Black Friday 2023: Media Snapshot
Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?
Media Coffee: How to Communicate With ESG Journalists
In this episode of Media Coffee we speak to John Jannarone, founder and Editor-in-Chief of CorpGov, about the best ways to communicate with ESG journalists. Based in the US, John’s career spans everything from investment banking to writing for media outlets such as The Wall Street Journal and CNBC.
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
We look at the brands, products, speakers, and topics that generated the most buzz during the most recent CES – and what these findings mean for PR teams and brand owners going into this year’s event. Whether you're preparing for the next CES specifically or crafting your 2024 events strategy overall, these insights and takeaways will help inform key decisions.
AI in PR & Comms: Trends to Look Out for in 2024
Given the speed with which AI has moved over the last 12 months, what does it have in store for PR teams in 2024? During a recent webinar, experts from across both PR and technology came together to discuss this very question. Antony Cousins, Cision’s Executive Director of AI Strategy; Allison Spray, Global Head of Intel+Tech Innovation at Hill & Knowlton; and Andrew Bruce Smith, Managing Director at Escherman and Chair of CIPR’s AI in PR panel, shared their thoughts on the AI trends they expect to see emerge in the next year.
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Use data to build better pitches and maximise the impact of your earned media.
![[On-Demand Webinar] AI Trends 2024: What's Ahead for PR and Comms?](/content/dam/cision-uk/webinars/ai-trends-2024/ai-webinar-thumbnail-US-UK-1280x720.png "[On-Demand Webinar] AI Trends 2024: What's Ahead for PR and Comms?")
[On-Demand Webinar] AI Trends 2024: What's Ahead for PR and Comms?
After a year in which AI has significantly reshaped PR and comms, where does that leave us as we head into 2024? This Cision webinar looks at the AI trends we expect to see emerge in the next year – and how they will have an impact on the PR and comms industry.
Five Must-Read Articles for PR and Comms Pros to Prepare for 2024
To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles that offer a comprehensive perspective on some of the most pressing topics for PR and comms.
The Art of Social PR
This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.
The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.
Leveraging the Power of Brand-Building Stories
This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.
Cision Meets: Hannah Ajala, We Are Black Journos
Hannah Ajala talks to Cision about why she founded We Are Black Journos, the vital work they do and what's coming next as the organisation reaches five years.
Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..
Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media
Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early Hollywood movies. Today, the advent of digital technology – and more recently the ability to leverage machine learning and AI – has led to a proliferation of synthetic media and deepfakes.
Media Coffee: Insights From a US Comms Professional
In this episode of Media Coffee we speak to Andrea Hubbert, a US-based PR strategist and copywriter and founder of Hub+company. Andrea works with clients to define brand strategy, raise visibility, manage reputation and write copy infused with personality. Hub+company celebrated its 10th anniversary this summer, and its client list ranges from musicians to corporates and non-profits.
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
How PR Teams are Using AI Today (and How It Can Help You Tomorrow)
The launch of ChatGPT was almost 12 months ago, and it’s fair to say its impact on our industry has been significant. Like social media or the internet before it, AI will be transformative and disruptive in ways we can’t yet begin to understand. For those of us in PR and comms, a field driven largely by text, generative AI tools like ChatGPT, Bard and Bing can assist in many of our routine tasks. But we shouldn’t forget we’ve been using a form of AI for some time.
Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.
Comics Journalism: How the Medium Lends Itself to Impactful Reporting
Can investigative reporting be done via comics? What purpose can illustration serve in modern journalism? We asked artists and editors about the value of comics...