How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
5 Biggest Journalism Challenges the Media Faces Today
Today’s journalism challenges include navigating misinformation, adapting to changing audience expectations, and maintaining editorial integrity.
7 Journalist-Approved Tips to Improve PR and Media Relations
Using data from Cision’s 2025 State of the Media Report, improve PR and media relations with these seven journalist-approved tips to build lasting connections.
How Journalists Use Social Media (and Why It Matters for PR)
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Understanding PR's Biggest Media Measurement Challenges
Media measurement is a key part of any PR plan, but it comes with its fair share of challenges.
8 PR Lessons from the 2025 State of the Media Report
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
Fitness Challenge in PR: How to Pitch Fitness & Health Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 400 health and fitness reporters.
What Is Public Relations? The Real Meaning of PR
What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.
Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
Vacation Time in PR: How to Pitch Travel Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
How to Fix These 6 Common Media Monitoring and Measuring Mistakes
Don’t let these common media monitoring and measuring mistakes slow you down. Find out how to get your monitoring back on track and delivering results.
How PR and Comms Teams are Rethinking Their Social Media Strategies
Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.
The Best Brand Influencers Could Be Right Under Your Nose
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
The 5 Best Tips for PR Writing
This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.
AI’s Impact on the Future of Comms Teams
Cision and PRWeek's Comms Report sheds light on AI and how it could impact the future of comms teams.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Move From a Reactive to Proactive Communication Strategy
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
How to Write a Press Release Headline That Actually Gets Noticed
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.
PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management
PR industry experts share their thoughts on the PR trends they expect to see emerge in the next 12 months.