June 24, 2019
/ by Alister Houghton
For a long time, the goal of organisations on social media was simply to “go viral”, rather than lead a conversation. Thankfully, as the discipline has matured, brands have looked to engage in conversations and “be social”.
However, even with this more realistic output, how can you conjure magical social campaigns which engage. And what does that engagement even mean when it comes to business priorities?
In the concluding session of CommsCon X Insights, Oracle’s Chris Talago, Colgate-Palmolive’s Jenn Day and social media guru William Bonaddio will discuss how to communicate on social in a way which drives engagement, and how communicators can interpret what that engagement means for their organisation.
In a panel discussion moderated by AMEC global MD Johna Burke, the trio will examine the differences of what constitutes social “magic” for B2C and B2B brands, the balance between content creation and content amplification and how to plan and use metrics which really get to the heart of what your social campaigns are doing for your organisation.
CommsCon X Insights,
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
+44 (0)20 7074 25605 Churchill Place, Canary Wharf, London E14 5HU
+44 (0)20 7074 2560from 8 AM - 5 PM GMT