Thought Leadership


Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

Our key takeaways from CommsCon X Insights

Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]

Find out how to measure social magic at CommsCon X Insights

For a long time, the goal of organisations on social media was simply to “go viral”, rather than lead a […]

Learn about the latest earned media technology at CommsCon X Insights

At the turn of the millennium, fax machines and spreadsheets were the pinnacle of Earned Media Management technology. Some 20 […]

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