Updates on best practices, products, executive insights and media
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Zing Tsjeng is the new Editor-in-Chief of VICE UK; Rhotic Media announces various appointments; Elise Johnson has joined the New Statesman as Head of Audience
Paul Dacre is returning to DMG Media; Tom Usher is appointed Luxury Creative Director for Hearst UK; News UK announces senior appointments for talkTV and the global Piers Morgan show
Tracking your brand across the web can tell you what the world is saying about you, and how you can help change that narrative and steer the conversation in a particular direction. This includes examining social shares, engagement and comments.
Measuring views simply isn’t enough. Tracking the customer journey and examining key touchpoints between engagement and conversion is what matters today. Leads, purchases and conversions hold more water than simple popularity.
While good old-fashioned networking and relationship building never really lose their touch, it has become significantly easier for PR professionals to reach out to their target influencers at the click of a button.
Sarah Smith to be the BBC’s new North America Editor; Howard Mustoe is now Industry Editor at The Telegraph; Emma-Victoria Farr has joined Reuters as European M&A Correspondent
Cate Sevilla appointed Editor-in-Chief of HuffPost UK; Alice Barnes-Brown now
a Commissioning Editor at Culture Trip; Sophie Hines has joined YOU Magazine as Digital Editor.
Mark Connor appointed News Editor at the Scottish Daily Express; Giulia Bottaro to join The Telegraph as Business Night Reporter; Fiona McKim is now Beauty Channel Editor for womanandhome.com
Helen Pearson to assume new role at Nature from January; Newsquest announces appointments for its titles in Oxfordshire and Wiltshire; Alex Rolandi made Deputy News Editor at Investment Week
At what point can a PR campaign be judged as ‘successful’? To the dismay of many PR professionals, there isn’t a clear answer, nor is there the available data to offer a suggestion. Here’s why you need to embrace a better approach to measuring...
Finding the right journalists to generate buzz around a campaign, and monitoring the effectiveness of their efforts are two key challenges that every PR and communications professional will recognise. But it also happens to be where Cision...
Selecting the right list of journalists is essential to a successful PR campaign, but too many professionals would argue that right now they lack the media monitoring and tracking tools to find top talent. So what do you really need to find the...
Arvind Hickman now Media Editor at Campaign; Sophia Sleigh to join HuffPost UK as Deputy Political Editor; Peter Geoghegan appointed Editor-in-Chief and CEO at openDemocracy
A number of updates to the Express.co.uk lifestyle team; Matt Maltby appointed Head of National Sports Network Desk at Reach; Cosmopolitan and Women’s Health fashion team udpate
BBC News appoints Katie Razzall as Culture Editor; Andrew Gregory to join The Guardian as their new Health Editor; role changes for Mitchell Labiak and Riya Makwana at Property Week
Tara Evans promoted to Head of Consumer at The Sun; Jon Yeomans to join The Sunday Times as Deputy Business Editor; role updates for Emma Franklin and Meike Beck at Hearst UK
TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK
Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects
The Guardian announces new Today in Focus presenters; Metro.co.uk appoints Natalie Morris as Deputy Lifestyle Editor; Dan Windham is now Weekend Editor at the Liverpool Echo
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