Guest Contributor

About Guest Contributor

We welcome opinion content and other article submissions from the earned media community. If you are interested in submitting a piece for the Cision website, please email

Guest Contributor

Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands

Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'

Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

Meet the Cision Insights team: Barney Baron

Barney Baron, insights director in Cision's London insights team, discusses the key skills analysts need, why every day is different and his favourite PR campaigns.

An introduction to Cision Insights

Jen Reay, insights training and learning manager at Cision, explains how Cision's Insights team goes about helping clients to discover what their coverage actually means

Meet the Cision Insights team: Jazmine Duncan

Jazmine Duncan, senior research analyst in the UK Cision Insights team, talks about her role, her love of research and what a typical day looks like.

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Meet the influencers: Em Sheldon, Scarlett London and Travel Mad Mum

For Cision’s latest white paper on influencer marketing, Influencer Champions asked Em Sheldon, Scarlett London and Travel Mad Mum for their views […]

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

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