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Embracing imperfection and learning from failure on the journey to enlightenment

Screwing up and doing it wrong may not sound like the most inspiring themes from a three-day summit on measurement, […]

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap

Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]

Launch’s Oliver Druttman: How to be crisis ready in an online world

Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response. […]

The PHA Group’s Ben Cossor: How to PR fintech start-ups

Ben Cossor, account director at The PHA Group, presents his tips on how fintech start-ups can grow their profile. Venture […]

Opinion: Think secondary audience first to realise experiential’s potential

Jack Lamacraft, MD of brand experience agency The Park, discusses the ways in which marketers can maximise the effectiveness of […]

Opinion: Why the pen is mightier than the pixel

Holly Ashford, senior content manager at Babel PR, argues that in this very visual world, there is always a place […]

Opinion: The most common PR mistakes startups make

Dominic Pollard, director at City Road Communications, reveals the PR mistakes startups make and how to avoid them. Actively engaging in […]

Opinion: It’s time for influencer marketing to grow up

James Sharman, VP, commercial at influencer marketing platform Buzzoole, discusses the importance of transparency and availability of data in influencer marketing.  […]

Opinion: Public relations is becoming less diverse – we cannot afford to maintain the status quo

Koray Camgoz, public relations manager at the CIPR, explores the results of the institute’s latest State of the Profession report […]

Opinion: Women need to be better represented in tech

Adele Breen, director of corporate strategy services at Hotwire, argues that communicators must assist the tech sector in addressing its […]

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