Guest Contributor


About Guest Contributor

We welcome opinion content and other article submissions from the earned media community. If you are interested in submitting a piece for the Cision website, please email prnews@cision.com.

Guest Contributor


Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Meet the influencers: Em Sheldon, Scarlett London and Travel Mad Mum

For Cision’s latest white paper on influencer marketing, Influencer Champions asked Em Sheldon, Scarlett London and Travel Mad Mum for their views […]

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

Creating your own breakthrough: the seven cs to success

“Every human being seeks to be acknowledged, validated and valued” – Rohini Rathour Cision’s Empower group had the pleasure of […]

CommsConXInsights: “We will always need people to make sense of data”: Timo Thomann-Rompf

“You need to have the talent and the tools working in conjunction to get the best insights”. This is how […]

CommsCon X Insights: How to measure magic

Digital is not the ‘new media’ anymore, but rather the prime source of storytelling and the arena where all the […]

CommsCon X Insights: How does PR prepare for the age of AI?

The third session of Cision’s CommsCon X Insights event centred on the growth of artificial intelligence (AI) within PR and […]

CommsConXInsights: The evolution of evaluation – so what?

Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]

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