As the media landscape changes, Cision is constantly evolving to stay more than a step ahead. For more than 120 years, we’ve been committed to helping communicators tell their stories.
Cision started as the advertising department of Svenska Telegrambyrån—a company providing press clipping services in Sweden—in 1892. Since then we’ve added media database and distribution services, comprehensive monitoring and social listening, content marketing solutions, media analysis and government relations software to our product offerings. Over the years we’ve operated under different names such as Observer, Romeike, Bacon’s and Bowdens.
Rebranded, Integrated and Expanded
In 2007, we rebranded as Cision. In 2014, we combined with Vocus and added Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to our family of brands. Today, with more than 100,000 customers and offices in nine countries, Cision is the leading provider of public relations and social software.
We’ve always been the world’s leading source of media research—from our earliest printed media catalogs to Cision’s current online database, listing more than 1.6 million contacts, outlets and pitchable opportunities. Our innovative solutions help communications professionals distribute press releases, manage influencer outreach, measure social media activities and analyse the effectiveness of campaigns. Our commitment to innovation is ceaseless, as we continue to create tools, embrace trends and lead the industry toward the future of PR and social media.