Along with promoting an organisation’s work, one of the central pillars of a PR’s role is to protect that organisation’s reputation. Dealing with crises and ensuring that their employer or client emerges through difficult periods with their reputation intact is perhaps the most crucial of the traditional comms functions.
With the advent of up-to-the second news and the rise of social media, the burning spotlight brought upon a company in a crisis has only intensified. PRs now have to advise and make decisions in real-time, which will either afford them breathing room or could cause their organisation or client to sink into the mire.
This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation. Inside, you will discover:
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