Cision's 2021 Global State of the Media Report

The Go-To Source for Becoming Journalists’ Go-To Source



Our 12thannual State of the Media Report is back by popular demand – and we can’t wait to share it with you. Based on a survey of over 2,700 journalists from all over the world, we gained some juicy insights into what makes the media tick – from challenges they face to top tips on building better relationships.  

Key takeaways include info on: 

  • How the events of 2020 continue to affect the media

  • The factors shaping how journalists work with PR pros

  • Trust (or lack thereof) in the media 

  • Technology's influence on the way reporters cover stories 

  • Do’s and don’ts for press releases and pitches 

It’s been a rocky road of a year, so set yourself up to avoid any unwanted surprises by learning these topics through the eyes of journalists.

State of the Media Report Cover
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