Get the Most Out of Your Social Listening Efforts

For today’s PR teams, social listening goes beyond protecting brand reputation – it’s an essential asset for solving their top challenges. In the 2025 Comms Report, over 300 senior PR leaders revealed that the No. 1 obstacle to their efforts was a strategy that is “too reactive versus proactive.” Add to that how 81% feel pressure to “do more with less,” and the need for real-time insight has never been greater.

When done right, social listening helps PR teams understand their audiences (and their competitors), enhance their media relations and secure valuable media coverage, make data-driven decisions quickly, and demonstrate impact to their C-suite. Without it, you risk missing critical intel about your brand, losing out on opportunities, and discovering crises too late.

We created this guide so you can maximize your social listening efforts – from effective implementation to platform selection – and ultimately build smarter, more proactive PR campaigns and communication strategies.

Fill out the form to learn more about social listening for PR.

Resource Highlight – Inside “The Complete Guide to Social Listening for PR”

In this comprehensive guide, you can find what every PR team needs to know about getting the most out of their social listening efforts, including:

  • The unique benefits of social listening for PR teams: From how social listening can enhance your media relations strategies to how it informs more effective campaigns.
  • How social listening helps PR teams meet three key challenges: From more proactive brand and reputation management to creating new content opportunities that engage audiences and cut through the noise.
  • Tactical tips and expert-led strategies for leveraging social listening: Get step-by-step guidance for adopting and integrating an effective social listening strategy without disrupting your workflow.
  • Finding the right tools for your team: Not all social listening platforms are created equal – get the right questions to ask to identify the right platform for your team’s unique goals and challenges.

Want to know more? Download the full guide and start reaping the benefits of social listening for PR today. 

Expert Insight

Quote from Meghan

Complete the form and get access to the guide.

Download The Complete Guide to Social Listening for PR

Incorrect info? Clear the form

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.