Build a Winning PR Campaign
If there’s one thing PR and comms teams know, it’s that launching a PR campaign is far from easy. Having a brilliant idea for a campaign doesn’t guarantee success and is only the first of many steps: From campaign planning and allocating resources to getting team members involved and keeping up the momentum.
To simplify this process, we created a step-by-step guide to help you with everything you need to consider when getting a PR campaign up and running – and to transform an inspired idea into a benchmark for future campaigns. Being organized from the very start can make all the difference and to push you in that direction, we built this guide as a three-part story with a beginning (pre-launch), middle (launch), and end (post-launch). Here’s the tip of the iceberg of what you’ll find in this guide:
- How to plan and prepare – From campaign goals to media assets and everything else in between
- How to execute successfully – Learn all about successful coordination, distributing your story, monitoring, and keeping up momentum
- How to measure and evaluate – See how you can demonstrate impact and find out how to conduct a debrief
- What you can learn from Dove and Spotify’s successful PR campaigns – Discover landmark examples to help inspire your future campaigns
We know how exhausting campaign planning is – use this guide to keep everything on track and avoid missing key steps in the process so you can focus your energy on creative ideas that drive real results.
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