Here Comms Santa Claus: Cision's most festive case study is here!
Kringle Industries has been bringing joy to children all over the world for hundreds of years, but lately they’ve suspected a decline in public sentiment towards their CEO (Chief Elf Officer), Santa Claus. Unfortunately, their only means of measuring sentiment was the Clausometer, which runs on Christmas spirit. The Communications team at Kringle decided it was time to adopt a more modern monitoring and analytics solution to determine the true state of their brand and form a plan of action going forward.
As a non-profit that runs entirely on holiday cheer, it’s important that Kringle Industries is top-of-mind when it comes to bringing joy to their target audience: children of all ages (from 1 to 92).