The must-have guides to help you level up your PR strategy in 2026
As 2025 comes to an end, you’re probably thinking about what 2026 will bring, but before you lock in your goals, take a pause and reflect on this past year: Think about the campaigns that worked (or didn’t), your challenges, and whether you met your goals. But the most important question of all is: What can you do better in 2026?
That’s exactly what the 2026 PR Success Toolkit is designed to help you answer.
Throughout 2025, we surveyed over 3,000 journalists along with hundreds of PR and comms professionals to understand what’s shaping the industry. We turned those insights into actionable guides to help you elevate your PR strategy – and they’re now available in one complete toolkit.
Fill out the form to get the 2026 PR Success Toolkit – or access the individual guides below.
What's inside the 2026 PR Success Toolkit?
Every resource in this toolkit is built around answering that all-important question: How can you level up in the year ahead?
2026 PR and Comms Content Planning Calendar
Answers the question: How can you create content that drives meaningful impact in 2026?
According to a Cision/PRWeek survey of 400 PR industry leaders, 47% of comms teams struggle to create content that drives meaningful action. Our calendar is designed to turn that challenge into an opportunity. Use it to inspire and inform campaigns that will resonate with the right audiences, at the right times. Not only does it include major holidays and observances, but our 2026 content planning calendar also covers niche events for engaging audiences all year round, monthly expert-led tips, and industry events for learning and networking.
4 Data-Driven Habits of Top PR & Comms Teams
Answers the question: How can you turn more data into clearer insights, stronger recommendations, and measurable impact in 2026?
While 96% of comms teams rely on data more than ever, 43% struggle to turn it into actionable insights, impeding their ability to make strategic recommendations and prove impact.This guide reveals how high-performing teams leverage data effectively and efficiently, from the tools they use and the frameworks they follow to their strategies for proving (and improving) ROI. Let 2026 be the year you start making data work harder for you.
The Complete Guide to PR Pitching
Answers the question: How can you improve your pitches, earn higher-quality media coverage, and build brand awareness in 2026?
According to the Inside PR 2026 report, brand awareness is the No.1 priority for your peers next year. But getting coverage is key to growing that awareness, which is often easier said than done. So, how can you cut through the noise and convince journalists to cover your brand’s stories?
This guide reveals the essential elements of media pitching, based on feedback from thousands of journalists, so you can craft attention-getting pitches that lead to coverage. Learn how to find and connect with the right journalists, avoid common pitching mistakes, and use AI to improve your outreach.
The Social Media Crisis Management Guide
Answers the question: How can you strengthen your crisis readiness before an issue puts your brand at risk?
For 26% of CEOs, comms crisis preparedness is one of their top five priorities. And that responsibility falls on you and your team. Crises can strike at any time – that's why you need a strong social media crisis management plan ready to employ.
This guide serves as a roadmap to navigating a social media crisis: Learn the warning signs, see which preventive measures you can take, find out best practices for crisis response, and more.
The Complete Guide to Social Listening for PR
Answers the question: How can you move from reactive to proactive and do more with less in 2026?
Over 300 senior PR leaders told us their No. 1 obstacle was a strategy that is too reactive, while 81% of them feel pressured to “do more with less.”
This guide outlines how social listening helps PR teams meet those challenges. Learn how social listening provides real-time insights that inform smarter, more proactive PR campaigns and communication strategies – and get the guidance you need to start using it to your competitive advantage today.
The Complete Guide to Using AI in PR
Answers the question: How can you use AI to work smarter – without sacrificing strategy, creativity, or trust?
According to a 2025 Cision survey, 48% of PR and comms professionals cited AI and automation as the greatest opportunities for their teams in 2026. The question is: How are they taking advantage of it?
helps you understand where AI adds real value for PR, navigate its unique challenges, and integrate it without losing the human touch.
Get the complete 2026 PR Success Toolkit
Want to make 2026 your strongest year yet? Fill out the form to get all of these resources in one comprehensive toolkit.