Join our upcoming live webinar on Understanding Your Audience: How to Track Changing Consumer Habits on Tuesday 19 July at 2pm BST to learn how audience insights can help to shape communications strategy and analysis.
Communication professionals no longer have a single, direct route to connect with their entire audience – so how do brands adapt to the fragmentation and reach the consumers that matter?
1. Understanding the behaviours and interests of fragmenting audiences
2. Developing strategies and messages that meet consumers where they are
3. Building a robust suite of metrics to track the effectiveness of modern communications