How to build a successful PR campaign

Whether you’re running a local effort or one that gets on the biggest billboards, we know that managing a PR campaign is far from easy. In fact, it’s probably one of the most complex responsibilities PR pros take on – it requires careful planning across different phases of the process, adaptability for rolling with any changes that might come up, and resource allocation across teams and budgets.

So, how can we make it easier for you? We created this tip sheet to make sure you don’t miss any essential steps along the way. More than just a to-do list, the Essential Campaign Planning Checklist for Every PR Pro gives you clear instructions and actionable advice on how to transform your ideas into campaigns that drive real results you can be proud of. We’ll walk you through all three phases:

  • Pre-launch: From defining campaign goals and KPIs to preparing your outreach
  • Launch: From coordinating the rollout of all campaign assets to keeping the momentum going
  • Post-launch: From tracking against KPIs to evaluating the campaign

A strong idea is not enough to create a successful PR campaign – you need thorough planning and sustained effort to bring it to life. Use this tip sheet to help you stay organized so you can focus on what matters most – executing a campaign that delivers.

Fill out the form to download your PR campaign planning checklist. 

What the experts say:

When it comes to a social media crisis, your ability to listen, respond, and learn can make all the difference between a major setback and an opportunity to demonstrate your brand's resilience. Use this guide as a compass for navigating potential social media crises and building a strong plan that can safeguard your brand.

Complete the form and get access to this tip sheet. 

Download Essential Campaign Planning Checklist for Every PR Pro

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