Protect Your Brand's Online Reputation
If your brand has an online presence, social media is often the first indicator that a crisis has hit. When that happens, the responsibility falls on PR teams like yours to ensure it doesn’t escalate. As the crisis unfolds, you won’t have time to second-guess your communications – you need a ready-to-deploy, clear response plan.
We created this tip sheet to guide you through creating that plan so you can act and react with confidence and prevent long-term reputational damage. You’ll find six expert tips to help you put an effective framework in place, including:
Which in-house experts to include in your crisis team
How to get the C-suite involved (and why)
How your social media team can support you
Successful PR teams don’t put all their effort into avoiding a social media crisis; they also thoroughly prepare for it by building a strong crisis strategy. Use this tip sheet to create a response plan that can protect your brand and restore its reputation.
Fill out the form to discover all six steps to building a social media crisis response.
What the Experts Say
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