The Right Questions for an Effective Pitch

Writing effective pitches that lead to earned media coverage is one of the most important (and challenging) aspects of a PR professional’s role. Every pitch you send is likely competing with dozens – sometimes hundreds – of others landing in journalists’ inboxes at the same time. To you, your pitch is a story everyone needs to know about your brand. To media, it’s just another pitch – unless you change that. 

We surveyed over 3,000 reporters to discover what makes them decide to cover some pitches over others (as well as why they reject them almost immediately). Their answers revealed a clear pattern: The most successful pitches need to be relevant and compelling – and one of the quickest ways to achieve that is by asking yourself the right questions first.  

This tip sheet provides an easy, five-question framework for crafting more effective pitches. See how the answers to these inquiries will help you focus on the right messages for the right audiences at the right time. Consider this tip sheet your quick, go-to guide for crafting pitches that get attention – and get coverage. 

Fill out the form to learn more about effective PR pitching.

What the Experts Say

It's easy to get lost in the PR metrics maze. But consistent effort and adaptability can go a long way. Once you learn how to integrate metrics into your overall strategy, your data becomes a decision-making engine that drives measurable impact.

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